Influence Strategies and Social Mechanisms in Promoting Manufacturer Flexibility

محورهای موضوعی : Business Strategy

Yasir Munir ¹ (Department of Management Sciences, Bahria University, Pakistan)

تاریخ دریافت : 1398/10/11 تاریخ پذیرش : 1399/07/30 تاریخ انتشار : 1399/06/11

کلید واژه: Supply Chain, SMEs, Influence Strategies, Social Mechanisms, Flexibility,

چکیده مقاله :

This study explores the use of influence strategies and social mechanisms by the manufacturer to achieve supplier flexibility. Major components of marketing research of previous studies related to influence strategies and measures flexibility in the supply chain context are used. This empirical study utilized 300 survey samples from senior management at Small Medium Enterprises (SME)s. Results show that using influence strategies has positive effects on supplier mix flexibility. Furthermore, the effects of trust on shared vision is positive on manufacturer flexibility.