Development of a New SWOT-MCDM Model to Create Marketing and Financial Strategies in Conditions of Uncertainty (Case Study of Iralco Company)
محورهای موضوعی : Financial and Economic ModellingFarshad Motallebi 1 , Peyman Ghafari Ashtiani 2 , Mohammad Ehsanifar 3
1 - Department of Business Administration, Ali Abad Katul branch ،Islamic Azad University, Ali Abad Katul .Iran
2 - Department of Management, arak branch, Islamic Azad University, Arak. Iran
3 - Department of Engineering, Arak Branch, Islamic Azad University , Arak, Iran
کلید واژه: Financial Strategy , Marketing Strategy , SWOT Matrix, Multiple Criteria Decision Making(MCDM) , Uncertainty,
چکیده مقاله :
The most basic step in managing an organization is to develop appropriate and practical strategies. Developing a detailed and complete plan that will determine the long-term direction of the organization and guarantee the prof-itability and survival of the organization. In this research, using multi-criteria decision-making techniques, a new SWOT model has been created to formulate organizational strategies (financial, commercial, production and similar). The upcoming research method is of a mixed type (qualitative-quantitative) which will be used in the qualitative part of the method (de-scriptive-survey) and in the quantitative part of the fuzzy Delphi technique and multi-criteria decision making. In order to target more the results of this research and its output model, Iralco Company (Iran Aluminium) has been selected as a strategic and widely used global product manufacturer to study and implement the mentioned models and techniques.
The most basic step in managing an organization is to develop appropriate and practical strategies. Developing a detailed and complete plan that will determine the long-term direction of the organization and guarantee the prof-itability and survival of the organization. In this research, using multi-criteria decision-making techniques, a new SWOT model has been created to formulate organizational strategies (financial, commercial, production and similar). The upcoming research method is of a mixed type (qualitative-quantitative) which will be used in the qualitative part of the method (de-scriptive-survey) and in the quantitative part of the fuzzy Delphi technique and multi-criteria decision making. In order to target more the results of this research and its output model, Iralco Company (Iran Aluminium) has been selected as a strategic and widely used global product manufacturer to study and implement the mentioned models and techniques.
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