بررسی نقش تکنولوژی اینترنت اشیا به عنوان یک فناوری سازگار با محیط‌زیست در گسترش و بهبود کسب و کارهای مبتنی بر ارزش مشتری
محورهای موضوعی :
مدیریت محیط زیست
لیلا رحیمی نسب
1
,
حسین وظیفه دوست
2
,
کریم حمدی
3
1 - دانشجوی دکتری رشته مدیریت بازرگانی، گروه مدیریت بازرگانی، دانشکده مدیریت و اقتصاد، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران.
2 - استاد گروه مدیریت بازرگانی، دانشکده مدیریت و اقتصاد، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران. *(مسوول مکاتبات)
3 - استادیار گروه مدیریت بازرگانی، دانشکده مدیریت و اقتصاد، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران.
تاریخ دریافت : 1401/11/29
تاریخ پذیرش : 1402/03/06
تاریخ انتشار : 1402/04/01
کلید واژه:
فناوری های سازگار با محیط زیست,
بهبود کسب و کارهای مبتنی بر ارزش مشتری,
فناوری اینترنتی اشیا,
اکوسیستم ها,
چکیده مقاله :
زمینه و هدف: امروزه با گسترش روزافزون استفاده از اینترنت و ارتباطات شبکه ای، متخصصان برآن شده اند تا اشیاء را نیز به دایره وسیع هوشمند شدن اضافه کنند تا غیر از انسانها، خود اشیا نیز توانایی برقراری ارتباط با یکدیگر را در شرایط بحران داشته باشند. از این رو فناوری اینترنتی اشیا به عنوان یک فناوری سازگار با محیط‌زیست را پدید آورده اند. لذا این مطالعه با هدف بررسی نقش سیاست گذاری فناوری اینترنتی اشیا به عنوان یک فناوری سازگار با محیط‌زیست در گسترش و بهبود کسب و کارهای مبتنی بر ارزش مشتری انجام گردید.
روش بررسی: این تحقیق از نوع توصیفی- تحلیلی بوده که در سال 1401 انجام گردید. روش گردآوری اطلاعات در این مطالعه به روش مطالعات کتابخانه ای، منابع علمی، اینترنت، مصاحبه با خبرگان، اساتید و ابزار گردآوری اطلاعات از طریق پرسشنامه است. حجم نمونه مورد بررسی در این پژوهش، 385 نفر بوده که سن بیشتر آنها بین 30تا 39 سال می باشد.
یافته‌ها: نتایج نشان داد که بین تحلیل مدل شبکه ای اینترنت اشیاء به عنوان فناوری سازگار با محیط زیست با مشارکت اکوسیستم ها رابطه معناداری وجود داشت (05/0P<). همچنین بین تعاملات اکوسیستم های تجارت الکترونیک و معماری اینترنت اشیاء رابطه معناداری وجود داشت (05/0P<). اینترنت اشیاء به طور مستقیم بر مولفه های کسب و کار اثری مثبت و معنادار دارد. ضریب برآورد شده برابر با 137/0 بدست آمد که در سطح 95 درصد معنادار بود. بر اساس نتایج به دست آمده در این مطالعه، چالش های پذیرش اینترنت اشیاء در کسب و کارهای مبتنی بر اینترنت اشیاء عبارتند از: بعد اجتماعی- فرهنگی، بعد انسانی، بعد تکنولوژیکی، بعد مالی، بعد مدیریتی و قوانین و مقررات دولتی.
بحث و نتیجه‌گیری: بطور کلی نتایج نشان داد که کاهش آلایندگی زیست محیطی، حفاظت از خاک، جنگل ها و منابع آبی و جلوگیری از هدررفت منابع انرژی اقدام هایی است که می توان با به کارگیری فناوری پیشرفته اینترنت اشیاء به عنوان یک فناوری سازگار با محیط زیست به آن دست یافت.
چکیده انگلیسی:
Background and Objective: Today, with the increasing use of the Internet and network communications, experts have decided to add objects to the wide circle of intelligence so that apart from humans, objects themselves have the ability to communicate with each other in crisis situations. Therefore, they have created Internet of Things technology as an environmentally friendly technology. Therefore, this study was conducted with the aim of investigating the role of Internet of Things technology as an environmentally friendly technology in the expanding and improving businesses based on customer value.
Material and Methodology: This research was descriptive-analytical and was conducted in 2021. The method of collecting information in this study is the method of library studies, scientific resources, internet, interviews with experts, professors and the means of collecting information through questionnaires. The sample size investigated in this research was 385 people, most of whom were between 30-39 years old.
Findings: The results showed that there was a significant relationship between the analysis of the Internet of Things network model as an environmentally friendly technology and the participation of ecosystems (P<0.05). Also, there was a significant relationship between the interactions of e-commerce ecosystems and Internet of Things architecture (P<0.05). Internet of things has a positive and meaningful effect directly on business components. The estimated coefficient was equal to 0.137, which was significant at the 95% level.
Discussion and conclusion: In general, the results showed that reducing environmental pollution, protecting the soil, forests and water resources and preventing the wastage of energy resources are measures that can be taken by applying advanced Internet of Things technology as an environmentally friendly technology. It was achieved.
منابع و مأخذ:
Al-Fuqaha, A., et al., Internet of things: A survey on enabling technologies, protocols, and applications. IEEE communications surveys & tutorials, 2015. 17(4): p. 2347-2376.
Miorandi, D., et al., Internet of things: Vision, applications and research challenges. Ad hoc networks, 2012. 10(7): p. 1497-1516.
Bonte, P., et al., The MASSIF platform: a modular and semantic platform for the development of flexible IoT services. Knowledge and Information Systems, 2017. 51(1): p. 89-126.
Benis, A., Social media and the internet of things for emergency and disaster medicine management, in Accident and Emergency Informatics. 2022, IOS Press. p. 105-117.
Shin, D.-H. and Y.J. Park, Understanding the Internet of Things ecosystem: multi-level analysis of users, society, and ecology. Digital Policy, Regulation and Governance, 2017.
Rong, K., et al., Nurturing business ecosystems for growth in a foreign market: Incubating, identifying and integrating stakeholders. Journal of International Management, 201 21(4): p. 293-308.
Barnaghi, P., et al., Semantics for the Internet of Things: early progress and back to the future. International Journal on Semantic Web and Information Systems (IJSWIS), 2012. 8(1): p. 1-21.
Daraei, A. and H. Hamidi, An efficient predictive model for myocardial infarction using cost-sensitive j48 model. Iranian journal of public health, 2017. 46(5): p. 682.
Johnson, R.D., Y. Li, and J.H. Dulebohn, Unsuccessful performance and future computer self-efficacy estimations: Attributions and generalization to other software applications. Journal of Organizational and End User Computing (JOEUC), 2016. 28(1): p. 1-14.
Zhang, L., A. Atkins, and H. Yu, Knowledge management application of internet of things in construction waste logistics with RFID technology. International Journal of Computing Science and Communication Technologies, 2012. 5(1): p. 760-767.
OGÓREK, M. and P. ZASKÓRSKI, Implementation of the Internet of Things (IoT) in the integration of crisis management processes. Zeszyty Naukowe Politechniki Poznańskiej seria Organizacja i Zarządzanie, 2020. 76: p. 199-215.
Vosoughi, M., A. Dargahi, and P. Teymouri, Environmental Health and Safety Assessment of Schools in Khalkhal City Using Crisis Management Approach. Health in Emergencies and Disasters, 2020. 5(2): p. 91-98.
Fard, M.G., Evaluation of the role of city managers in crisis management. Specialized scientific quarterly of new research approaches in management and accounting, 2021. 5(63): p. 131-146. (In Persian)
Miri, A., et al., Study on the awareness of the students of Azad University of Medical Sciences about nutrition and food storing stuff during crisis. Health in Emergencies and Disasters Quarterly, 2018. 3(2): p. 91-96.
Sasirekha, S., et al. Data Processing and Management in IoT and Wireless Sensor Network. in Journal of Physics: Conference Series. 2020. IOP Publishing.
Dargahi, A., et al., Evaluation of functional preparedness and non structural safety of different health units of Kermanshah University of Medical Sciences in coping with natural disasters. Health in Emergencies and Disasters Quarterly, 2017. 2(4): p. 201-206.
Sanyaei, et al., Application of Internet of Things in the modeling of humanitarian crisis management of justice with a preventive approach. Scientific Quarterly Journal of Crime Prevention Approach, 2021. 4(4): p. 59-86. (In Persian)
Saroj, A. and S. Pal, Use of social media in crisis management: A survey. International Journal of Disaster Risk Reduction, 2020. 48: p. 101584.
Ronaghi, M. and F. Hosseini, Identifying and ranking Internet of things services in healthcare sector. Journal of Health Administration (JHA), 2018. 21. (73)
Khansari, M. and F. Mortazavi, A RPL-based Routing Algorithm for Multimedia Traffic for the Internet of Things. Journal of Information and Communication Technology, 2021. 47(47): p. 160.
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Al-Fuqaha, A., et al., Internet of things: A survey on enabling technologies, protocols, and applications. IEEE communications surveys & tutorials, 2015. 17(4): p. 2347-2376.
Miorandi, D., et al., Internet of things: Vision, applications and research challenges. Ad hoc networks, 2012. 10(7): p. 1497-1516.
Bonte, P., et al., The MASSIF platform: a modular and semantic platform for the development of flexible IoT services. Knowledge and Information Systems, 2017. 51(1): p. 89-126.
Benis, A., Social media and the internet of things for emergency and disaster medicine management, in Accident and Emergency Informatics. 2022, IOS Press. p. 105-117.
Shin, D.-H. and Y.J. Park, Understanding the Internet of Things ecosystem: multi-level analysis of users, society, and ecology. Digital Policy, Regulation and Governance, 2017.
Rong, K., et al., Nurturing business ecosystems for growth in a foreign market: Incubating, identifying and integrating stakeholders. Journal of International Management, 201 21(4): p. 293-308.
Barnaghi, P., et al., Semantics for the Internet of Things: early progress and back to the future. International Journal on Semantic Web and Information Systems (IJSWIS), 2012. 8(1): p. 1-21.
Daraei, A. and H. Hamidi, An efficient predictive model for myocardial infarction using cost-sensitive j48 model. Iranian journal of public health, 2017. 46(5): p. 682.
Johnson, R.D., Y. Li, and J.H. Dulebohn, Unsuccessful performance and future computer self-efficacy estimations: Attributions and generalization to other software applications. Journal of Organizational and End User Computing (JOEUC), 2016. 28(1): p. 1-14.
Zhang, L., A. Atkins, and H. Yu, Knowledge management application of internet of things in construction waste logistics with RFID technology. International Journal of Computing Science and Communication Technologies, 2012. 5(1): p. 760-767.
OGÓREK, M. and P. ZASKÓRSKI, Implementation of the Internet of Things (IoT) in the integration of crisis management processes. Zeszyty Naukowe Politechniki Poznańskiej seria Organizacja i Zarządzanie, 2020. 76: p. 199-215.
Vosoughi, M., A. Dargahi, and P. Teymouri, Environmental Health and Safety Assessment of Schools in Khalkhal City Using Crisis Management Approach. Health in Emergencies and Disasters, 2020. 5(2): p. 91-98.
Fard, M.G., Evaluation of the role of city managers in crisis management. Specialized scientific quarterly of new research approaches in management and accounting, 2021. 5(63): p. 131-146. (In Persian)
Miri, A., et al., Study on the awareness of the students of Azad University of Medical Sciences about nutrition and food storing stuff during crisis. Health in Emergencies and Disasters Quarterly, 2018. 3(2): p. 91-96.
Sasirekha, S., et al. Data Processing and Management in IoT and Wireless Sensor Network. in Journal of Physics: Conference Series. 2020. IOP Publishing.
Dargahi, A., et al., Evaluation of functional preparedness and non structural safety of different health units of Kermanshah University of Medical Sciences in coping with natural disasters. Health in Emergencies and Disasters Quarterly, 2017. 2(4): p. 201-206.
Sanyaei, et al., Application of Internet of Things in the modeling of humanitarian crisis management of justice with a preventive approach. Scientific Quarterly Journal of Crime Prevention Approach, 2021. 4(4): p. 59-86. (In Persian)
Saroj, A. and S. Pal, Use of social media in crisis management: A survey. International Journal of Disaster Risk Reduction, 2020. 48: p. 101584.
Ronaghi, M. and F. Hosseini, Identifying and ranking Internet of things services in healthcare sector. Journal of Health Administration (JHA), 2018. 21. (73)
Khansari, M. and F. Mortazavi, A RPL-based Routing Algorithm for Multimedia Traffic for the Internet of Things. Journal of Information and Communication Technology, 2021. 47(47): p. 160.
