The Effect of Green Intellectual Capital on Green Competitive Advantage with the Role of the Mediating Variable of Green Product Innovation and the Moderating Variable of Environmental Transformation Leadership (Case study: Sports Equipment Manufacturing Companies)
محورهای موضوعی : Sport management
Abolfazl Rouhani
1
,
Elham Keshavarz
2
1 - Assistant Professor, Department of Industries Engineering, Payam Noor University, Tehran, Iran
2 - Postdoctoral graduate of Payam Noor University, Tehran, Iran
کلید واژه: Green intellectual capital, Green competitive advantage, Environmental product innovation, Ereen transformation leadership,
چکیده مقاله :
With the increasing environmental concerns of consumers, governments and various societies around the world, as well as manufacturing companies, have sought to develop environmentally friendly programs such as green product development, green brand, green technology and innovation. A review of the background and theoretical foundations of various studies in this regard shows that despite numerous studies conducted in the field of measuring and examining the consequences and antecedents of intellectual capital and innovation in organizations, very limited attention has been paid to the concepts of innovation and green intellectual capital. The main objective of the present study is to investigate the effect of green intellectual capital on green competitive advantage in hotels with the role of the mediating variable of environmental product innovation and the moderating variable of green transformation leadership. The research method is applied in terms of purpose and descriptive-survey in terms of method. The data collection method in this study is field and library type. To collect information in this research, questionnaires designed taking into account the dimensions of the subject under study have been used, which have the necessary validity and reliability. For the validity of the questionnaires in relation to its use in tests, according to the professors of the subject, as well as confirmatory factor analysis for construct validity, have been used, and for its reliability, Cronbach's alpha method and composite reliability have been used. The statistical population of this research includes all managers and employees of sports equipment manufacturing companies, which number 175 people. In this research, 120 questionnaires were distributed and collected by census sampling method among managers and employees of sports equipment manufacturing companies. SPSS and SMART PLS software have been used to examine and test the hypotheses. The results of the research show that green human resource capital, green structural capital, and green relational capital have an effect on green competitive advantage in hotels. Green human resource capital, green structural capital and green relational capital have an effect on environmental product innovation in hotels. Green human resource capital, green structural capital and green relational capital have an effect on green competitive advantage in hotels with the mediating variable role of environmental product innovation. Green human resource capital, green structural capital and green relational capital have an effect on environmental product innovation in hotels with the moderating variable role of green transformation leadership.
With the increasing environmental concerns of consumers, governments and various societies around the world, as well as manufacturing companies, have sought to develop environmentally friendly programs such as green product development, green brand, green technology and innovation. A review of the background and theoretical foundations of various studies in this regard shows that despite numerous studies conducted in the field of measuring and examining the consequences and antecedents of intellectual capital and innovation in organizations, very limited attention has been paid to the concepts of innovation and green intellectual capital. The main objective of the present study is to investigate the effect of green intellectual capital on green competitive advantage in hotels with the role of the mediating variable of environmental product innovation and the moderating variable of green transformation leadership. The research method is applied in terms of purpose and descriptive-survey in terms of method. The data collection method in this study is field and library type. To collect information in this research, questionnaires designed taking into account the dimensions of the subject under study have been used, which have the necessary validity and reliability. For the validity of the questionnaires in relation to its use in tests, according to the professors of the subject, as well as confirmatory factor analysis for construct validity, have been used, and for its reliability, Cronbach's alpha method and composite reliability have been used. The statistical population of this research includes all managers and employees of sports equipment manufacturing companies, which number 175 people. In this research, 120 questionnaires were distributed and collected by census sampling method among managers and employees of sports equipment manufacturing companies. SPSS and SMART PLS software have been used to examine and test the hypotheses. The results of the research show that green human resource capital, green structural capital, and green relational capital have an effect on green competitive advantage in hotels. Green human resource capital, green structural capital and green relational capital have an effect on environmental product innovation in hotels. Green human resource capital, green structural capital and green relational capital have an effect on green competitive advantage in hotels with the mediating variable role of environmental product innovation. Green human resource capital, green structural capital and green relational capital have an effect on environmental product innovation in hotels with the moderating variable role of green transformation leadership.
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