A digital transformation approach to authenticate original products for foreign markets
محورهای موضوعی : Business StrategyAli Naimi Sadigh 1 , Mohammad Rabiei 2 , Ahmad Ganji 3
1 - Information Technology Department, Iranian Research Institute for Information Science and Technology (IRANDOC), Tehran, Iran
2 - Information Technology Department, Iranian Research Institute for Information Science and Technology (IRANDOC), Tehran, Iran
3 - Evaluation Management and Administrative Transformation Department, Iranian Research Institute for Information Science and Technology (IranDoc), Tehran, Iran
کلید واژه: Digital Transformation, Business Model, NFC Technology, Foreign Market Development, Original Products, Product Authentication.,
چکیده مقاله :
In this study, in which a new business model was constructed to examine the reflections of digitalization on the field of authentication due to the increasing importance of digitalization day by day. This paper aims to design a business model for digital transformation using Near-Field Communication (NFC) technology to develop foreign markets for original products by creating a product authentication database. Given the global use of NFC technology for authenticity checks and market development, this research is pioneering in proposing a business model for applying this approach to authenticate original products in Iran. Beyond product authentication, this approach can facilitate extensive market research, particularly in international markets, where many handicraft and clothing products are highly successful but often overlooked by industry owners. Following a description of Osterwalder’s business model, a business model canvas is developed, and service and sales revenue models are presented. The service revenue model includes two business strategies: "service provision per tap" and "annual subscription strategies (Bronze, Silver, and Gold)".
In this study, in which a new business model was constructed to examine the reflections of digitalization on the field of authentication due to the increasing importance of digitalization day by day. This paper aims to design a business model for digital transformation using Near-Field Communication (NFC) technology to develop foreign markets for original products by creating a product authentication database. Given the global use of NFC technology for authenticity checks and market development, this research is pioneering in proposing a business model for applying this approach to authenticate original products in Iran. Beyond product authentication, this approach can facilitate extensive market research, particularly in international markets, where many handicraft and clothing products are highly successful but often overlooked by industry owners. Following a description of Osterwalder’s business model, a business model canvas is developed, and service and sales revenue models are presented. The service revenue model includes two business strategies: "service provision per tap" and "annual subscription strategies (Bronze, Silver, and Gold)".
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