عوامل موثر بر هویت بریکولاژ با تاکید بر فرهنگ مصرف زنان ورزشکاران شهرکرمان
محورهای موضوعی : مطالعات جامعه شناسی ورزشی
ازاده موسوی
1
,
کمال جوانمرد
2
,
سپیده حضرتی
3
1 - دانشجوی دکتری جامعه شناسی، واحد دهاقان، دانشگاه آزاد اسلامی، اصفهان، ایران
2 - دانشیارگروه جامعه شناسی، واحد شهرقدس، دانشگاه آزاد اسلامی، تهران، ایران .
3 - استادیارگروه جامعه شناسی ،واحد زاهدان،دانشگاه آزاد اسلامی، زاهدان.ایران.
کلید واژه: هویت بریکولاژ, فرهنگ مصرف , عوامل اجتماعی-فرهنگی , مصرفگرایی , زنان ورزشکار. ,
چکیده مقاله :
این پژوهش به بررسی عوامل مؤثر بر هویت بریکولاژ (شکلگیری هویت از طریق ترکیب عناصر فرهنگی و مصرفی) در میان زنان ورزشکار بدنساز شهر کرمان پرداخته است. با استفاده از رویکرد ترکیبی (میکس متد)، بخش کیفی با روش گراندد تئوری و مصاحبه با ۲۵ زن ورزشکار انجام شد و بخش کمی با پرسشنامه استاندارد و نمونهگیری تصادفی از ۳۸۴ نفر تحلیل گردید. یافتههای کیفی نشان داد عوامل اقتصادی (مانند عاملیت در مصرف و حمایت از تولید محلی)، فشارهای اجتماعی (مانند ترس از طرد و تأیید مربیان)، عوامل رسانهای (مانند تبلیغات و بازخوردها)، هنجارهای جنسیتی و عوامل فرهنگی-تکنولوژیکی بر هویت بریکولاژ تأثیرگذارند. بخش کمی نیز تأثیر معنادار عوامل اجتماعی (β = ۰.۳۵۱)، فرهنگی (β = ۰.۳۲۱) و اقتصادی (β = ۰.۲۸۱) را بر هویت بریکولاژ تأیید کرد. نتایج نشان میدهد هویت بریکولاژ زنان ورزشکار تحت تأثیر تعاملات اجتماعی، ارزشهای فرهنگی و فشارهای اقتصادی شکل میگیرد و نابرابریهای اجتماعی و تفاوتهای طبقاتی در این فرآیند نقش کلیدی دارند. این یافتهها با نظریههای بوردیو درباره سرمایههای اجتماعی و فرهنگی همخوانی دارد و اهمیت توجه به ساختارهای اجتماعی و فرهنگی در شکلگیری هویت را برجسته میکند
This study examines the factors influencing bricolage identity (the formation of identity through the combination of cultural and consumer elements) among female bodybuilder athletes in Kerman, Iran. Using a mixed-method approach, the qualitative section employed grounded theory and interviews with 25 female athletes, while the quantitative section analyzed data from 384 randomly selected participants through a standardized questionnaire. Qualitative findings revealed that economic factors (such as agency in consumption and support for local production), social pressures (such as fear of rejection and coach approval), media influences (such as advertisements and social feedback), gender norms, and cultural-technological factors significantly impact bricolage identity. The quantitative section confirmed the significant influence of social (β = 0.351), cultural (β = 0.321), and economic (β = 0.281) factors on bricolage identity. The results indicate that the bricolage identity of female athletes is shaped by social interactions, cultural values, and economic pressures, with social inequalities and class differences playing a key role in this process. These findings align with Bourdieu's theories on social and cultural capital, highlighting the importance of considering broader social and cultural structures in identity formation.
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