تأثیر مصرف رسانه های جمعی بر مدیریت بدن زنان

محورهای موضوعی : فصلنامه زن و جامعه

امید قادرزاده ¹ (استادیار جامعه شناسی دانشگاه کردستان)
هیرش قادرزاده ² (کارشناس ارشد جامعه شناسی)
حسین حسن پناه ³ (کارشناس ارشد جامعه شناسی.)

تاریخ دریافت : 1394/09/24 تاریخ پذیرش : 1394/09/24 تاریخ انتشار : 1391/07/01

کلید واژه: زنان, بانه, مدیریت بدن, رسانه‌های داخلی, رسانه های خارجی,

چکیده مقاله :

هدف اصلی این پژوهش بررسی تأثیر مصرف رسانه‌های جمعی بر مدیریت بدن زنان می باشد. این پژوهش از نوع پیمایشی و داده‌های مورد نیاز از راه پرسشنامه محقق ساخته جمع آوری شده است. جامعه آماری زنان17 تا40 ساله شهر بانه که از این تعداد480 نفر با استفاده از فرمول کوکران و شیوه نمونه گیری تصادفی چند مرحله‌ای انتخاب شده اند.. داده‌ها پس از جمع آوری به وسیله نرم افزار SPSS در دو سطح توصیفی و استنباطی(همبستگی،تحلیل رگرسیونی) مورد تجزیه و تحلیل قرار گرفت. یافته‌های پژوهش نشان می‌دهد که بین مصرف رسانه‌های داخلی و خارجی به ترتیب همبستگی منفی و مثبتی با مدیریت بدن وجود دارد.تلویزیون(در میان رسانه‌های داخلی) و ماهواره (در میان رسانه‌های خارجی) قوی‌ترین رابطه را با مدیریت بدن دارند. هم‌چنین، نوع همبستگی رسانه‌های داخلی و خارجی با ابعاد و مؤلفه‌های مدیریت بدن تا حدودی متفاوت است. در میان متغیرهای جمعیتی، پایگاه اقتصادی- اجتماعی و سن به ترتیب همبستگی مثبت و منفی با مدیریت بدن دارد. در مجموع، متغیرهای مذکور، حدود40 درصد از تغییرات مدیریت بدن زنان مورد بررسی را تبیین می‌کند.در بخش پایانی مقاله، دلالت‌های یافته ها و نتایج پژوهش در زمینه‌ی سیاست گذاری‌های اجتماعی و فرهنگی مورد بحث قرار گرفته است.  

چکیده انگلیسی:

The main objective of this study is to determine the effects of mass media on public self-portrayal. Based on the results of the review comments, and review of empirical sources, a conceptual framework and main hypothesis have been proposed. The method of data collection was through use of questionnaires. The statistical population was women in the range 17 to 40 years of age in Baneh City, of which 480 were selected by multistage random sampling. Data was analyzed using SPSS software. The results showed that there is a significant relationship between the exposure to mass media and self-portrayal. Women who were exposed to the local media were affected less while women who were exposed to foreign media showed a greater effect on self-portrayal. This data shows a change in cognitive, action and behavior patterns and indicates new trends. The relationship between self-portrayal and age showed a lesser influence when compared to the effects of socio-economic status. The variables in the multivariate analysis: domestic and foreign media exposure, socio-economic status and age, showed the greatest to least relationship with the dependent variable, respectively, and accounted for 40 percent of the overall effect.  

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