ارزیابی نقش شبکه‌های اجتماعی مجازی در توانمند‌سازی زنان(مطالعه موردی؛ شهر باغملک)

محورهای موضوعی : زن و جامعه

مجید گودرزی ¹ , زهرا سلطانی ² , افسانه علی بخشی ³

1 - استادیار جغرافیا و برنامه ریزی شهری، دانشکده ادبیات و علوم انسانی؛ دانشگاه شهید چمران اهواز، اهواز، ایران
2 - استادیار جغرافیا و برنامه ریزی روستایی، دانشکده ادبیات و علوم انسانی؛ دانشگاه شهید چمران اهواز، اهواز، ایران
3 - دانشجوی کارشناسی ارشد جغرافیا وبرنامه‌ریزی شهری، دانشکده ادبیات و علوم انسانی؛ دانشگاه شهید چمران اهواز، اهواز، ایران

تاریخ دریافت : 1398/12/15 تاریخ پذیرش : 1399/06/10 تاریخ انتشار : 1399/08/01

کلید واژه: "شبکه‌های اجتماعی مجازی", "توانمند‌سازی اقتصادی", "توانمند‌سازی اجتماعی- فرهنگی", "توانمند‌سازی اطلاعاتی", "شهر باغملک",

چکیده مقاله :

امروزه شبکه‌های اجتماعی به محلی برای حضور اقشار مختلف جامعه، به‌ویژه زنان و مکان تبادل آرا و افکار آنان جهت تأمین نیازهای مناسب با زندگی اجتماعی زنان و توانمندسازی آنان تبدیل‌شده است. درواقع، افزایش اطلاعات مجازی کاربران زن و آگاهی آن‌ها از نقش اطلاعات در توانمندسازی و نقش‌آفرینی بالاتر، آن‌ها را به مشارکت بیشتر در دنیای مجازی واداشته است. به همین منظور پژوهش حاضر با هدف بررسی نقش شبکه‌های اجتماعی مجازی در توانمندسازی زنان شهر باغملک تدوین شده است. رویکرد حاکم بر این پژوهش، به لحاظ هدف، کاربردی - نظری و به لحاظ ماهیت و روش، توصیفی- تحلیلی است. داده‌های نظری پژوهش به روش کتابخانه‌ای از طریق کتب موجود و مقالات جمع‌آوری شد. همچنین اطلاعات میدانی با استفاده از پرسشنامه، گردآوری و به‌وسیله نرم‌افزار SPSS.22 تجزیه‌وتحلیل شد. نتایج پژوهش بیانگر این است که مدل مفروض تدوین شده توسط داده‌های پژوهش حمایت می‌شوند، به‌عبارت‌دیگر برازش داده‌ها به مدل برقرار و همگی شاخص‌ها دلالت بر مطلوبیت مدل معادله ساختاری دارند. همچنین نتایج پژوهش نشان‌دهنده تأثیر مستقیم و بالای متغیر شبکه‌های اجتماعی مجازی بر توانمندسازی اقتصادی، اجتماعی - فرهنگی و اطلاعاتی زنان است. برآوردهای مربوط به آزمون فریدمن بیانگر این است که در حوزه‌ی توانمندسازی اقتصادی، متغیر ارتقاء روحیه کارآفرینی؛ در حوزه‌ی توانمندسازی اجتماعی– فرهنگی، متغیر بهبود نظرات و ایده‌ها و در حوزه‌ی توانمندسازی اطلاعاتی، متغیر اخبار و حوادث در رتبه اول قرار دارند.

چکیده انگلیسی:

Nowadays social networks have occupied a place for the presence of different social layers, especially women, and the place of exchange of ideas to meet the women’s needs in social life and empower them. Increasing female users’ virtual information and their awareness of the role of information in higher empowerment and greater roles has made them more involved in the virtual world. The present study aimed to investigate the role of virtual social networks in women's empowerment in Baghmalek. The research employs a theoretical, descriptive-analytical research method. The theoretical data were collected using the available books and articles via library techniques. The field data were also collected using a questionnaire and analyzed by SPSS.22 software. The results indicate that the model developed by the research data is confirmed, that is, the goodness of fit of the data to the established model and all the indices indicate the desirability of the structural equation model. The results also show the direct and high effect of variable social media networks on women's economic, socio-cultural, and information empowerment. Estimates of the Friedman test illustrate that in economic empowerment, the variable of promoting entrepreneurial spirit; in socio-cultural empowerment, the variable of improvement of ideas; and in information empowerment, the variables of news and events are in the first rank.

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