عوامل مؤثر بر فرهنگ‌پذیری سایبری در مواجهه با خرده فرهنگ‌های سایبری: دیدگاه خبرگان و کاربران
محورهای موضوعی : مدیریت فرهنگی
شعله معراجی اسکوئی
1
,
کامران محمدخانی
2
,
محمد سلطانی فر
3
1 - PhD Candidate, Department of Media Management, Faculty of Management and Economics, Tehran Science and Research Branch, Islamic Azad University, Tehran, Iran.
2 - دانشکده مدیریت و اقتصاد دانشگاه آزاد واحد علوم و تحقیقات تهران
3 - گروه ارتباطات،دانشکده مدیریت،دانشگاه آزاد واحدعلوم وتحقیقات ،تهران،ایران
کلید واژه: فرهنگ‌پذیری سایبری, خرده فرهنگ‌های سایبری, مواجهه رسانه‌های اجتماعی,
چکیده مقاله :
هدف پژوهش: رسانه های اجتماعی زمینه فرهنگ پذیری سایبری از طریق مواجهه رسانه ای با رویه ها، ارزش ها، و هویت های فرهنگی سایر فرهنگ ها را فراهم کرده اند. در این پژوهش، به کاوش درباره عوامل مؤثر بر فرهنگ پذیری سایبری کاربران رسانه های اجتماعی (اینستاگرام) در مواجهه با خرده فرهنگ های سایبری پرداخته شد.
روش پژوهش: در این مطالعه، رویکرد پژوهشی کیفی بنیادین اتخاذ شد. داده ها از طریق مصاحبه با 50 مشارکت کننده (18 خبره رسانه ای-فرهنگی و 32 کاربر اینستاگرام)، از طریق پرسشنامه آنلاین گردآوری شد. تحلیل داده ها به شیوه تحلیل مضمون با رویکرد براون و کلارک، به صورت تحلیل استقرایی انجام شد.
یافته ها: سه دسته عوامل فردی، رسانه ای، و کلان اجتماعی-فرهنگی موثر بر فرآیند فرهنگ پذیری سایبری کاربران رسانه های اجتماعی، به همراه مضمون ها و زیر-مضمون های آن ها استخراج شد.
نتیجه گیری: پژوهش حاضر، با گشودن حوزه مطالعاتی جدید فرهنگ پذیری سایبری در مواجهه با خرده فرهنگ های سایبری، و نیز ارائه عوامل موثر بر آن، در راستای پر کردن شکاف ادبیاتی موجود یاری رسانده است. این عوامل می توانند در سیاست گذاری، قانونگذاری و اقدامات کلان موثر برای تغییرات فرهنگی حاصل از تولید و مصرف رسانه های اجتماعی، یاری رسان باشند.
Research Purpose: Social media has provided a context for cyber acculturation through media exposure to the procedures, values, and cultural identities of other cultures. This research explored the factors affecting cyber acculturation of social media (Instagram) users in exposure to cyber subcultures.
Methodology: In this study, a basic qualitative research approach was adopted. Data were collected through interviews with 50 participants (18 media-cultural experts and 32 Instagram users), through an online questionnaire. Data analysis was conducted using Brown and Clark's thematic analysis approach, employing an inductive analysis method.
Results: Three categories of individual, media, and macro-sociocultural factors affecting social media users' cyber acculturation, along with their associated themes and subthemes were extracted.
Conclusion: The present research has contributed to fill the existing literature gap by opening up the new study area of cyber acculturation in exposure to cyber subcultures, as well as presenting factors affecting it. These factors can contribute to effective policy-making, legislation and macro measures for cultural changes resulting from social media production and consumption.
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