کارکردهای ورزش در ارتقای جایگاه بین‌المللی ایران
محمد جواد طهماسبی
1
(
دانشجوی دکترای مدیریت ورزشی دانشگاه آزاد
)
مسعود نادریان جهرمی
2
(
هیات علمی دانشگاه اصفهان
)
حسین دست برحق
3
(
دکترای تخصصی، تربیت بدنی و علوم ورزشی: فیزیولوژی ورزشی، دانشگاه آزاد اسلامی واحد جهرم
)
کلید واژه: دیپلماسی ورزش, توسعه روابط, روابط بین‌الملل, ایران,
چکیده مقاله :
هدف: این پژوهش به تحلیل عوامل اجتماعی مؤثر بر بهبود وجهه بین‌المللی ایران از طریق استفاده از ظرفیت‌های ورزش می‌پردازد.
روش‌شناسی: روش پژوهش از نوع آمیخته متوالی (کیفی-کمی) بوده و شامل دو مرحله است. در مرحله کیفی، با استفاده از روش فراترکیب، مولفه‌های اجتماعی مؤثر بر بهبود وجهه بین‌المللی از نتایج پژوهش‌های موجود در پایگاه‌های علمی معتبر استخراج شد. سپس، برای شناسایی شاخص‌های مربوط به این مولفه‌ها، با 12 نفر از کارشناسان و صاحب‌نظران در حوزه‌های مختلف ورزش و روابط بین‌الملل مصاحبه انجام شد. در مرحله کمی، 66 نفر از کارشناسان برای رتبه‌بندی مولفه‌های شناسایی‌شده مورد بررسی قرار گرفتند.
یافته‌ها: پس از تحلیل محتوای مصاحبه‌ها، 9 محور اصلی به‌عنوان عوامل اجتماعی مؤثر بر بهبود وجهه بین‌المللی ایران از طریق ورزش شناسایی شد. این محورها شامل برندینگ و پرستیژ بین‌المللی، توسعه فرهنگی، توسعه سیاسی، توسعه اقتصادی، خروج از انزوا، صلح و دوستی، وحدت و همگرایی ملی، تعاملات رسانه‌ای و توسعه قدرت هوشمندانه است. همچنین، 34 عبارت برای مولفه‌های شناسایی‌شده استخراج و اولویت‌بندی شد.
نتیجه‌گیری: برای بهبود وجهه بین‌المللی ایران، پیشنهاد می‌شود که مسئولان و مدیران برنامه‌های توسعه ورزشی را در سطح بین‌المللی در اولویت قرار دهند و بر توسعه و میزبانی مسابقات ورزشی در ابعاد منطقه‌ای و بین‌المللی تمرکز کنند.
چکیده انگلیسی :
Objective: This research analyzes the social factors affecting the improvement of Iran's international image through the use of sports capacities.
Methodology: The method of this research is a sequential mixed type (qualitative-quantitative) and includes two stages. In the qualitative stage, using the meta-combination method, the social components effective on improving the international image were extracted from the research results available in the reliable scientific databases. Then, to identify the indicators related to these components, interviews were conducted with 12 experts and experts in different fields of sports and international relations. In the quantitative stage, 66 experts were examined to rank the identified components.
Results: After analyzing the content of the interviews, 9 main axes were identified as social factors affecting the improvement of Iran's international image through sports. These axes include international branding and prestige, cultural development, political development, economic development, exit from isolation, peace and friendship, national unity and integration, media interactions and development of intelligent power. Also, 34 terms were extracted and prioritized for the identified components.
Conclusion: In order to improve the international image of Iran, it is suggested that officials and managers prioritize sports development programs at the international level and focus on developing and hosting sports competitions at regional and international levels.
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