طراحی و اعتباریابی الگوی توسعه پایدار مقاصد ورزشی مبتنی بر رفتار گردشگران
محورهای موضوعی : نوآوری در مدیریت ورزشی
نگار متین نیا
1
,
ابوالفضل فراهانی
2
,
محسن باقریان فرح آبادی
3
,
علی محمد صفانیا
4
1 - گروه تربیت بدنی، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران
2 - استاد مدیریت ورزشی، گروه علوم ورزشی، دانشگاه پیام نور، تهران، ایران
3 - گروه تربیت بدنی، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران
4 - گروه تربیت بدنی، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران
کلید واژه: گردشگری ورزشی, مطابقت رفتاری, توسعه پایدار, رفتارهای محیطی,
چکیده مقاله :
هدف: هدف این پژوهش طراحی و اعتباریابی الگوی توسعه پایدار مقاصد ورزشی مبتنی بر رفتار گردشگران بود. روش: این تحقیق از نوع آمیخته (کیفی- کمی) بود. در مطالعه کیفی از نظریه داده بنیاد رویکرد گلیزر و در مطالعه کمی از روش توصیفی- پیمایشی استفاده شد. جامعه آماری این تحقیق را در بخش کیفی صاحبنظران تشکیل میدادند. این افراد با استفاده از روش نمونهگیری گلوله برفی انتخاب شدند و با استناد با اشباع نظری 17 نفر از آنها انتخاب شدند. همچنین جامعه آماری این تحقیق را در مطالعه کمی کارکنان وزارت میراث فرهنگی و گردشگری، کارکنان شرکتهای خدمات مسافرتی و گردشگری و همچنین برگزار کنندگان و راهنمایان تورهای ورزشی تشکیل میدادند و حجم نمونه آنها برابر با 270 نفر بود و به صورت تصادفی ساده انتخاب شدند. در بخش کیفی از ابزار مصاحبه و در بخش کمی از ابزار پرسشنامه استفاده شد. جهت بررسی کیفیت و اعتباربخشی به نتایج کیفی در تحقیق حاضر از معیارهای ارزشیابی لینکلن و گابا (1985) شامل معیارهای اعتبار، انتقال، قابلیت اعتماد و تأییدپذیری استفاده شد. همچنین در بخش کمی از روایی محتوای، روایی سازه و آلفای کرونباخ استفاده شد. یافته‌‌ها: براساس یافتههای تحقیق مطابقتهای رفتاری گردشگران ورزشی با هدف توسعه پایدار مقاصد ورزشی مبتنی بر 9 مقوله فرعی و سه مقوله اصلی (رفتار اصلی) تحت عناوین رفتارهای محیطی، رفتارهای فرهنگی- اجتماعی و رفتارهای اقتصادی است. همۀ سازههای تعریف کننده این عوامل در تحلیل عاملی تایید و مشخص گردد مدل نظری از اعتبار لازم برخوردار میباشد. نتایج: همانگونه که ملاحظه شد، اهداف رفتاری گردشگران ورزشی مبتنی بر توسعه پایدار مقاصد ورزشی بر ایجاد توازن در توسعه گردشگری از طریق رفتارهای محیطی، رفتارهای اجتماعی- فرهنگی و رفتارهای اقتصادی تأکید دارد.
Objective: The aim of this research was to design and validate a sustainable development model for sports purposes based on tourist behavior. Method: This study employed a mixed-methods approach, combining qualitative and quantitative methods. The qualitative study utilized grounded theory as the theoretical framework, while the quantitative study employed a descriptive-survey method. The qualitative sample consisted of stakeholders who were selected using snowball sampling technique, and 17 participants were chosen based on theoretical saturation. The quantitative sample included employees of the Ministry of Cultural Heritage and Tourism, employees of travel and tourism companies, sports tour organizers, and guides, with a sample size of 270 individuals selected through simple random sampling. Interviews were used as the qualitative research tool, while a questionnaire was utilized for the quantitative research. To assess the quality and validity of the qualitative findings, the evaluation criteria of Lincoln and Guba (1985), including credibility, transferability, dependability, and conformability, was employed. In the quantitative section, content validity, construct validity, and Cronbach's alpha were used. Findings: Based on the research findings, the behavioral correspondences of sports tourists with the goal of sustainable development for sports purposes were categorized into nine sub-dimensions and three main dimensions (core behaviors) under the titles of environmental behaviors, socio-cultural behaviors, and economic behaviors. All defining structures of these factors were confirmed and identified through factor analysis, indicating that the theoretical model possesses the necessary validity. Results: As observed, the behavioral objectives of sports tourists based on sustainable development for sports purposes emphasize the creation of balance in tourism development through environmental behaviors, socio-cultural behaviors, and economic behaviors.
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