اثر هوشمندی کاری بر کنترل و اقدامات راهبردی در صنعت بیمه
محورهای موضوعی : پژوهش های مدیریت راهبردی
حسین رحمان سرشت
1
(استاد مدیریت، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبایی)
بهرام جبارزاده کرباسی
2
(. دانشجوی دکتری مدیریت سیاست‌گذاری بازرگانی، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبایی)
کلید واژه: هوشمندی کاری, کنترل راهبردی, اقدامات راهبردی,
چکیده مقاله :
در سال های اخیر، رشد و گسترش تولید داده در حوزه های مختلف، ضمن ایجاد چالش هایی در مورد مدیریت آن ها، فرصت هایی را برای دست‌یافتن شرکت ها به پیش بینی های دقیق تر در مورد تغییرات محیطی فراهم کرده است. در حقیقت ابزارهایی مانند هوشمندی کاری با شناسایی روندهای محیطی، زمینه تصمیم گیری و اقدام به موقع را برای سازمان فراهم می کند. از سویی دیگر کنترل راهبردی به عنوان عاملی تعیین کننده و مهم در حوزه مدیریت راهبردی نقشی قابل توجه در موفقیت سازمان ها به ویژه در شرایط متلاطم دارد. بر این اساس این مطالعه باهدف بررسی اثر ابعاد هوشمندی کاری (کسب‌وکار) بر ابعاد کنترل شامل کنترل ورودی، کنترل حرفه ای، کنترل فرایند و کنترل خروجی و اقدامات راهبردی در صنعت بیمه انجام شد. روش این تحقیق از نظر هدف کاربردی و از لحاظ شیوة گردآوری داده ها تحقیقی پیمایشی است. نمونه آماری این تحقیق شامل 348 نفر از مدیران و کارکنان شرکت‌های بیمه در ایران است که اطلاعات مربوط به آن ها توسط پرسشنامه جمع آوری شد. بعد از تجزیه وتحلیل داده ها با استفاده از روش مدل‌سازی معادلات ساختاری و نرم افزار AMOS، مشخص شد که عملکرد گزارش‌دهی و برنامه ریزی هوشمندی کاری اثر مثبت و معناداری بر ابعاد کنترل راهبردی یعنی کنترل ورودی، کنترل فرایند، کنترل حرفه ای و کنترل خروجی دارد. علاوه براین مشخص شد که از بین ابعاد کنترل راهبردی تنها کنترل فرایند و کنترل خروجی بر اقدامات راهبردی اثرگذار هستند و کنترل ورودی و کنترل حرفه ای بر اقدامات راهبردی شرکت‌های بیمه ایرانی اثری ندارند.
In recent years, the growth and expansion of data production in the various areas while creating challenges in their management, has also provided opportunities for firms to achieve more accurate predictions about environment. In fact, instruments like business intelligence by identifying trends in environment, provides appropriate basis for timely decision-making and action for organizations. On the other hand, strategic control as a determinant and important factor in the strategic management field plays a significant role in the organizations success, especially in turbulent conditions. Therefore, this study aimed at investigating the effects of business intelligence on the control dimensions include input control, process control, professional control and output control and strategic initiatives in the insurance industry. Regarding the objectives, this study is classified as an applied one, but in terms of the methodology it is Descriptive survey. The sample consisted of 348 managers and employees of insurance companies in Iran and the data was collected by questionnaire. After analyzing the data by using structural equation modeling And AMOS software it was indicated that business intelligence reporting and planning performance have a significant positive effect on the dimensions of strategic control the input control, process control, professional control and output control. In addition, it was found that among the dimensions of strategic control, only Process control and output control effect on strategic initiatives and professional control and input control have no effect on strategic initiatives of Iranian insurance companies.
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