Factors Affecting Farmers' Satisfaction: Case of Agricultural Production Cooperatives in Guilan Province, Iran
محورهای موضوعی : Farm Structures
محمد طالقانی
1
(
دانشیار گروه مدیریت صنعتی، دانشکده مدیریت و حسابداری، دانشگاه آزاد اسلامی واحد رشت، رشت، ایران
)
مهران مهدی زاده
2
(
کارشناس ارشد مدیریت صنعتی، دانشکده ادبیات و علوم انسانی، دانشگاه گیلان، رشت، ایران
)
کلید واژه: effective factors, cooperatives, agricultural production, farmers' satisfaction,
چکیده مقاله :
The aim of this study was to identify and prioritize factors affecting farmers’ level of satisfaction in agricultural production cooperatives ofGuilan Province, Iran. To this aim, library studies were conducted, and 15 factors affecting farmers’ satisfaction were identified. Next, they wereprioritized byfield studies using a questionnaire. The statistical population consisted of members of agricultural production cooperatives in Guilan Province. The sample comprised93 farmers who were recruitedusing the Cochran formula. The questionnaires were distributed among farmersfrom12 cooperatives usinga mix of random and proportional sampling methods and 100 questionnaires were collected. The content validity of the questionnaire was established and its reliability was estimated to be 79 percent using a Cronbach's alpha. To prioritize the factors, the researchers calculated means cores by using SPSS. Results indicated that empathy and cooperation among members, giving advice and guidance to members in case of problems, as well as effective communication with the local community are, respectively, the three factors that have the strongest effect on farmers' satisfaction in the studied region. In addition, the results showed that satisfaction of the majority of the members of cooperative activities was at a moderate level.
هدف این مقاله شناسایی و اولویتبندی عوامل مؤثر بر رضایتمندی کشاورزان در تعاونیهای تولیدات کشاورزی استان گیلان، ایران بود. بدین منظور، مطالعات کتابخانهای انجام شده و 15 عامل مؤثر شناسایی گردید و برای اولویتبندی آنها، مطالعات میدانی از طریق پرسشنامه انجام گرفت. جامعهی آماری شامل کلیه اعضای تعاونیهای تولیدات کشاورزی استان گیلان بود که با فرمول کوکران، حجم نمونه 93 نفر تعیین گردید. بنابراین، پرسشنامهها به روش ترکیبی نمونهگیریتصادفی وسهمیهای میان اعضای 12 تعاونی توزیع و تعداد 100 پرسشنامه به طور کامل گردآوری شد. روایی پرسشنامه به روش محتوایی و پایایی آن با استفاده از ضریب آلفای کرونباخ 79 درصد مورد پذیرش واقع شد. برای اولویتبندی عوامل، میانگین با استفاده از نرمافزار اس. پی. اس. اس محاسبه گردید و نتایج نشان داد که همدلی و همکاری میان اعضا؛ راهنمایی و هدایت اعضا درباره مشکلاتشان و برقراری ارتباطات اثربخش با جوامع محلی، به ترتیب، عواملی هستند که بیشترین تأثیر را بر رضایتمندی کشاورزان مورد مطالعه دارد. به علاوه، نتایج نشان داد که رضایتمندی اغلب کشاورزان عضو در تعاونیها در سطح متوسطی قرار دارد.
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