Interpretive Structural Model (ISM) for Factors Affecting the Development of The Export of Dairy Products
محورهای موضوعی : Strategic planningعلیرضا داداشی جوکندان 1 , میرزاحسن حسینی 2 , رحمان غفاری 3 , محمد دوستار 4
1 - گروه مدیریت، واحد ساری، دانشگاه آزاد اسلامی، ساری، ایران
2 - استاد گروه مدیریت، دانشگاه پیام نور، صندوق پستی 3697-19395، تهران، ایران
3 - استادیار گروه مدیریت، واحد ساری، دانشگاه آزاد اسلامی، ساری، ایران
4 - دانشیار گروه مدیریت، دانشکده علوم انسانی، دانشگاه گیلان، رشت، ایران
کلید واژه: Export development, Export programs, Export development programs,
چکیده مقاله :
Trade internationalization and companies' turn to the global market have become more apparent in recent decades. An increasing number of companies in this space have found an excellent opportunity to expand their international activities to achieve growth, profit and sales, diversity for business risks, and even to compensate for the presence of foreigners in their market. The aim of this study is the identification and prioritize the factors affecting dairy export development. The present study has a mixed and combined approach. In the qualitative section, 18 vital and practical factors of export development were identified through semi-structured interviews with 18 academic experts, export experts, managers, and experts of the studied companies. In the quantitative part, the opinions of 11 industry and university experts have been used by interpretive structural modeling (ISM) to prioritize the factors. Factors were plotted at six levels. Findings from the research process show that economic sanctions and government role-playing factors are recognized as the most important and influential factors, and economic growth, production, and employment prosperity, and economic resilience as the most dependent factors in dairy export development.
آنچه در دهههای اخیر بیش از پیش نمود پیدا کرده است، بینالمللیشدن تجارت و روی آوردن شرکتها به بازار جهانی است. تعداد فزایندهای از شرکتها در این فضا فرصت مناسبی برای گسترش فعالیتهای بینالمللیشان به منظور کسب اهدافی چون رشد، کسب سود و فروش، ایجاد تنوع برای ریسکهای تجاری و حتی تلافی حضور خارجیها در بازارشان یافتهاند. هدف این پژوهش؛ شناسایی و اولویتبندی عوامل موثر بر توسعه صادرات محصولات لبنی میباشد.پژوهش حاضر دارای رویکردی آمیخته و ترکیبی میباشد. در بخش کیفی از طریق مصاحبههای نیمهساختاریافته با 18 تن از خبرگان دانشگاهی، صاحبنظران حوزه صادرات، مدیران و کارشناسان شرکتهای مورد مطالعه، تعداد 18 عامل کلیدی و موثر توسعه صادرات شناسایی شدند. در بخش کمی نیز از نظرهای 11 نفر از خبرگان صنعت و دانشگاه با بکارگیری مدلسازی ساختاری تفسیری(ISM) برای اولویتبندی عوامل استفاده شده است. عوامل در شش سطح ترسیم شدند. یافتههای حاصل از فرایند پژوهش نشان میدهد که عامل شرایط تحریم اقتصادی و نقشآفرینی دولت بهعنوان مهمترین و تاثیرگذارترین عامل و عوامل رشد اقتصادی، رونق تولید و اشتغال و تابآوری اقتصادی بهعنوان وابستهترین عوامل توسعه صادرات محصولات لبنی شناخته شدهاند.
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