Comparison Study of Application of ICT on Marketing of Agricultural Crops in Iran

محورهای موضوعی : Agricultural Extension

Mohamad Kamal Ebrahimi Filouri ¹ ( M.Sc Student in Agriculture Management, Department of Agriculture, Islamshahr Branch, Islamic Azad University, Tehran, Iran )
Azita Zand ² ( Assistant Professor of Agricultural Extension & Education, Department of Agriculture, Islamshahr Branch, Islamic Azad University, Tehran, Iran )
Mohammad Mohammadi ³ ( Assistant Professor of Agricultural Extension & Education, Department of Agriculture, Islamshahr Branch, Islamic Azad University, Tehran, Iran )

تاریخ دریافت : 1394/10/03 تاریخ پذیرش : 1394/10/03 تاریخ انتشار : 1393/06/10

کلید واژه: ICT, Marketing, Agricultural Crops,

چکیده مقاله :

This research through comparison study of application of ICT on marketing of agricultural crops in khozestan province, evaluate the role of such factors. The study is of applied type and the method being used is descriptive- correlational. Statistical population of this research is all agricultural experts of Khuzestan province and using Cochran’s formula , a sample size of 144 members was selected census method is used for the purpose of responding to the questionnaires. Researches show that there is significant difference between item of electronic readiness based on gender at 1% and item of market relationship, supply and demand, reducing production and sale costs based on gender at 5% and also there is significant difference between item of market relationship based on attending at computer education courses at level of 5%. There is significant difference between market influence based on education at the level of 1% and market relation based on education of respondents at the level of 5%.

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