ارزیابی ظرفیت برد اجتماعی گردشگری در روستای کندوان، استان آذربایجان شرقی
محورهای موضوعی : مطالعات برنامه ریزی شهری و منطقه ای
1 - دانشیار گروه پژوهشی جغرافیا، دانشگاه تبریز، تبریز، ایران
کلید واژه: کندوان, ظرفیت برد اجتماعی گردشگری, مدل‌یابی معادلات ساختاری (SEM),
چکیده مقاله :
هدف این پژوهش، بررسی و سنجش ظرفیت برد اجتماعی گردشگری در روستای کندوان است. برای انجام این پژوهش طی سال 1394، از روش اسنادی، پیمایشی و از ابزار پرسشنامه استفاده شده است. برای تجزیه و تحلیل داده‌ها از محیط نرم افزار SPSS و در مدل معادلات ساختاری از محیط نرم افزاری AMOS استفاده شده است. نتایج نشان می‌دهد که میزان اثرگذاری نگرش جامعه ی میزبان بر ظرفیت برد اجتماعی گردشگری از نظر جامعه ی میزبان در روستای کندوان، 254/0 است که کمترین تأثیر را در بین متغیرهای تحقیق بر یکدیگر دارند. اثر ورود گردشگران و تغییرات فرهنگی بویژه در سبک زندگی بر رفتار اجتماعی در جامعه ی میزبان 022/1 و میزان اثر رضایت جوامع میزبان از زیرساخت ها بر تعیین ظرفیت برد اجتماعی گردشگری، 480/1 است. میزان اثر رضایت گردشگران از زیرساخت ها بر تعیین ظرفیت برد اجتماعی گردشگری، 517/0 و اثر متغیرهای فردی و زمینه ای جامعه ی میزبان بر تغییر در ارزش ها از نظر جامعه ی میزبان 465/1 می باشد. بدین ترتیب نیز اثر متغیرهای فردی و زمینه ای جامعه ی میزبان بر تغییر در ارزش ها از نظر جامعه ی میهمان 727/0 و در نهایت اثر تراکم جمعیت بر ظرفیت برد اجتماعی گردشگری از نظر جامعه ی میزبان 460/0 است و اثر تراکم جمعیت بر ظرفیت برد اجتماعی گردشگری از نظر جامعه ی میهمان 761/0 است.
The purpose of this study was to evaluate and assess the social carrying capacity of tourism in the region of Kandovan. For this purpose, in 1394, the documentary approach, survey and questionnaire is used. For data analysis software from SPSS and AMOS Structural Equation Model of the software environment used. The results show that the effectiveness of the host society's attitude to tourism social carrying capacity of the host society in the region of Kandovan, /254, which has less impact on the variables on each other. The impact of tourist arrivals and cultural changes in lifestyle, particularly social behavior in society 1/022 host and the host communities’ satisfactory effect of determining the carrying capacity of social infrastructure on tourism, is 1/480. The impact of satisfaction tourists determining the carrying capacity of the social infrastructure of tourism, /517 and the effects of individual variables and changes in underlying values of the host society of the host society is 1/465. Thus, the effect of individual variables and the underlying host society's changing values of society /727 guests and finally the effect of population density on tourism social carrying capacity of the host society /460 and the effect of population density on tourism social carrying capacity in terms of society's guests /761.
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