بررسی انگیزه‌های گردشگری بازدیدکنندگان پارک‌های جنگلی
محورهای موضوعی : کالبدیمحمدرضا رضوانی 1 1 , سیّد محمّد میرتقیان رودسری 2
1 - (نویسنده مسئول) rrezvani@ut.ac.irاستاد جغرافیا و برنامه‌ریزی روستایی، دانشکده جغرافیا، دانشگاه تهران، تهران، ایران
2 - مدرس گردشگری، دانشکده‌ی میراث فرهنگی، صنایع دستی و گردشگری، دانشگاه مازندران، بابلسر، ایران
کلید واژه: گردشگری, انگیزش, واژگان کلیدی: پارک‌های جنگلی, عوامل کششی,
چکیده مقاله :
چکیده افزایش تقاضا برای حضور در فعالیت های گردشگری مبتنی بر جنگل، شناخت عوامل انگیزشی مؤثر بر انتخاب این مقصدها را ضروری ساخته است. هدف تحقیق حاضر شناسایی و اولویت بندی انگیزه های کششی گردشگران در مقصد گردشگری جنگل در پارک های جنگلی دالخانی و صفارود شهرستان رامسر می باشد. جامعه آماری تحقیق حاضر را متخصصان و کارشناسان گردشگری و نیز گردشگران پارک های جنگلی صفارود و دالخانی تشکیل دادند. حجم نمونه متخصصان و کارشناسان گردشگری 30 نفر و روش نمونه گیری قضاوتی بود. همچنین حجم نمونه گردشگران 400 نفر محاسبه گردید و نمونه گیری به صورت تصادفی ساده انجام شد. داده ها از طریق پرسشنامه محقق ساخته جمع آوری شد. روایی پرسشنامه از طریق اعتبار محتوا و پایایی آن با استفاده از روش آلفای کرونباخ که برابر با 885/0 بود، تأیید شد. داده ها با روش تحلیل عاملی اکتشافی و تحلیل ضریب تغییرات با استفاده از نرم افزار SPSS24 ارزیابی شدند. نتایج مشخص ساخت که عوامل کششی مؤثر بر گردشگری مبتنی بر جنگل دارای 17 بُعد و 5 عامل هستند که به ترتیب اولویت برای گرشگران شامل عوامل دسترسی پذیری، منابع گردشگری، خدمات مکمل، بوم شناختی و چارچوب های حقوقی و قانونی می باشند. باید در نظر داشت تمام ویژگی های مقصد گردشگری جنگل در عوامل انتخاب مقصد توسط گردشگر، به یک اندازه مهم نیستند، از این رو پیشنهادات لازم در این زمینه ارائه گردید
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