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        1 - A social view of mixing the Iraqi novel and violence, the "alkaferah" novel by Ali Badr as a model
        حسن مجیدی حسن jafarnejad
        The novel "alkaferah" is the twelfth of the Iraqi writer's series of novels. Ali Badr, Badr touched on the political conditions and the crisis social issues in Iraq at the present time, so that the addressee absorbed the suffering of the people, social problems and the More
        The novel "alkaferah" is the twelfth of the Iraqi writer's series of novels. Ali Badr, Badr touched on the political conditions and the crisis social issues in Iraq at the present time, so that the addressee absorbed the suffering of the people, social problems and the events of the country. The study focused on revealing the dominant violence and barbarism and its profound impact on the Iraqi street.. This study, depending on the social method, seeks to study the “infidel” novel, where the novel focused on the outbreak of the ongoing war, terrorism, violence and insecurity, and thus on the basic issues in the life of the defeated Iraqi individual. On his issues ranging from betrayal, aggression, alienation, chaos, prejudice and gender inequality to suicide, the writer highlights the phenomenon of violence in his novel and expresses it in various ways. The novel in general highlights reality and social issues; The book is based on an in-depth examination of the personality of the individual and Iraqi society; It expresses the details of this society; Identifies its shortcomings and shortcomings; He mentions the types of violence in the novel. From the writer’s point of view, avoiding violence and altars can only be achieved if the society is cohesive, cohesive and socially harmonious, in which it criticizes in particular the surrounding social situation and social conditions, as well as the current realities of Iraqi society, the suffering of the working classes and the inferiority of society, Manuscript profile
      • Open Access Article

        2 - Social Contexts Analysis Of Banugoshasp`S Story In Oral Epics
        Narges Molavi Farzad Ghaemi
        The purpose of the present research was to analyze the social context of the Banugoshasp's story in oral epics. Rostam's daughter-in-law, Banoghoshasp, is one of the oldest epic narratives in Iran, which, in addition to the Banugoshasp-name, has also led Persian folk li More
        The purpose of the present research was to analyze the social context of the Banugoshasp's story in oral epics. Rostam's daughter-in-law, Banoghoshasp, is one of the oldest epic narratives in Iran, which, in addition to the Banugoshasp-name, has also led Persian folk literature and epics. The present study aimed to use the descriptive-analytical method to adapt the oral and classical epic of the story based on the development of the heroine personality. The results of this research indicated that, despite the ancient version of the poetic narrative, oral epics preserved more parts of the Banugoshasp-name or fostered its void. The will of the general audiences and their satisfaction, the increase of lyrical materials and the elements of myth and magic and the spiritual elements of folklore are among the differences of oral texts. The pattern of empowering heroine in their resemblance to men, which is the product of patriarchal culture, is the most important part of the heroine pattern in the Banugoshasp-name, which is more pronounced in oral epics due to the existing gap from the dominating culture of the elite class, the women's character of Banugoshasp's personality was underlined. Manuscript profile
      • Open Access Article

        3 - Social Analysis and Presentation the Indigenous Model of the Impact of Tehran Shopping Centers Brand Image on Female Consumer Behavior
        mona manian bahram kheiri
        Due to the important role of purchasing as a routine in social processes and development of mall shopping in Tehran in this few years, it is necessary to investigate a comprehensive model to understand their social effects, customer behavior, and dimensions of shopping More
        Due to the important role of purchasing as a routine in social processes and development of mall shopping in Tehran in this few years, it is necessary to investigate a comprehensive model to understand their social effects, customer behavior, and dimensions of shopping Centers Brand Image to use for editing invasion strategies by these mall shopping owners. This study try to present a theory on behavior of female customers in shopping centers in Tehran, using a communication approach focusing on culture and social contexts. Herein, background theory research and deep interviewing has been used. Results were explained in 6 main dimensions of shopping centers brand image, attitudes towards shopping centers, customer intentions, consumer behavior, social environment and demographic characteristics and 31 internal components. Finally, a comprehensive and localized model is developed to achieve a proper understanding of customer behavior. Manuscript profile