List of Articles sensory branding

• Open Access Article
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  1 - Presenting and explaining the sensory branding model to change consumer behavior in the industrial markets of disinfectants: a qualitative approach
  Hossein Farsiani Hormoz Mehrani Hamidreza Saeednia mohsen mohammadian saravi
• Open Access Article
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  2 - investigation of the relationship between consequences of the sensory branding and change of customers' behavior in the industrial markets of disinfectants
  Hossein Farsiani Hormoz  Mehrani Hamidreza  Saeednia mohsen mohammadian saravi