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Open Access Article
1 - The effect of customer participation in product design on business performance (case study: Majid brand sports products)
Khalil Deris Narges Ebrahimi Soheila Zarinjoy alvarObjectivesThe purpose of this research is to investigate the effect of customer participation in product design on business performance in Majid brand sports products. MethodologyThe present research method is a combination of library and survey method. In terms of prac MoreObjectivesThe purpose of this research is to investigate the effect of customer participation in product design on business performance in Majid brand sports products. MethodologyThe present research method is a combination of library and survey method. In terms of practical purpose, it is cross-sectional in terms of time, quantitative in terms of nature and strategy, and survey in terms of implementation process. The statistical population of this research includes the customers of Majid brand sports products, and because of their unlimited number, a simple random sampling method was used and the number of sample members was 384. The data collection tool is a questionnaire. The normality of the research variables was checked with the Kolmogorov Smirnov test, and descriptive statistics methods were used to describe the data, and inferential statistics and structural equation modeling were used to test the hypotheses.FindingsThe findings indicate the confirmation of the main hypothesis and five sub-hypotheses proposed in this research, and the values obtained from the critical ratio for all hypotheses are greater than the value of 2.58, which shows that the hypotheses are significant at the 1% error level.ConclusionsThe results showed customer participation in product design through components such as; Generous participation, fair participation, truthful participation, trusting participation, and aspirational participation affect business performance. Manuscript profile -
Open Access Article
2 - Tanaka Approach to Cost Management for Product Design Case Study: Pride Automotive Engine
سیدحبیب اله میرغفوری میثم شفیعی رود پشتی شیرین عزیزیOne of the most important problems in these days is Lowering production costs Withminimum of time westing . In order to achieve this particular aim one way is to manage costin design phase by determining the sale price in that phase. Considering to the position andimpor MoreOne of the most important problems in these days is Lowering production costs Withminimum of time westing . In order to achieve this particular aim one way is to manage costin design phase by determining the sale price in that phase. Considering to the position andimportance of the automotive industry, This research is seek to be able to do the costmanagement in this industry. This project is a descritive – analytical study that obtain a newinnovative model for cost manegment in design phase of new product .the proposal base iscoming from “Tanaka Model” . Tanaka is a technique that show Amount of deviation of thecost of what needs to be done with what is currently we have. This model is also used inAutomotive Industry on a Pride Car Engine.case study results say thatbcost of two elements isover their values and opposite side there are some elements that their cost is under theirvalues. The point is that elements of both groups must be redesigned to achieving the best ofproduct and profit. Manuscript profile -
Open Access Article
3 - Risk Assessment in Product Design based on FMEA Approach
Mohammad Reza Fathi Mohammad Hasan Maleki Zahra TahmasebiBackground and Objective: Due to rapid changes in the status of competitors, technology and customer preferences, companies cannot always rely on their existing products. Customers are looking for products with better quality and more advanced and offer new products and MoreBackground and Objective: Due to rapid changes in the status of competitors, technology and customer preferences, companies cannot always rely on their existing products. Customers are looking for products with better quality and more advanced and offer new products and companies are forced to respond to the needs, tastes and expectations of our customers, one of the important ways to supply quality products and good performance in product design, failure analysis or risk assessment. Method: this article evaluate the performance of the product components in the computer services industry to the risks and possible consequences in terms of product identification and rank. For risk assessment, data were collected from ten experts of scientific competence and to complete the decision-making matrix. Fuzzy multi-criteria decision-making methods were used for data analysis. These methods in Microsoft Excel were used. Findings: Based on fuzzy VIKOR results, the A5 in the fuzzy approach has the lowest value of Qi and therefore performs better than other options. Based on the results of the fuzzy PROMETHEE, the A4 in the fuzzy risk assessment is larger than φ (a) and therefore performs better than other options. Discussion and Conclusion: Based on fuzzy VIKOR result, A5 is better compared to other options. Based on the results of fuzzy PROMETHEE A4 is better compared to other options. Manuscript profile -
Open Access Article
4 - A Novel Innovative Design Improvement using Value Engineering Technique: a Case Study
Ali Mostafaeipour -
Open Access Article
5 - System Engineering Implementation Process for Super-Systems
Saeid Azad Mehdy Morady Gohareh -
Open Access Article
6 - Application on concurrent product design and process planning for a Bicycle design
Abbas Al-Refaie -
Open Access Article
7 - Multi-objective optimization approach for cost management during product design at the conceptual phase
K. G. Durga Prasad K. Venkata Subbaiah K. Narayana Rao -
Open Access Article
8 - Kansei Approach Implementation and Customer Satisfaction Model in Order to Improve Product Quality (Case Study: Arghavan Washing Powder)
Zahra Esfandiari Taghi TorabiUnderstanding and diagnosing of users’ requirements are critical key factors for the process of design and the development of products among different ways of recognizing needs and prioritizing them. Current research attempts to understand, categorize and prioriti MoreUnderstanding and diagnosing of users’ requirements are critical key factors for the process of design and the development of products among different ways of recognizing needs and prioritizing them. Current research attempts to understand, categorize and prioritize customers’ emotional needs through the combination of Kansei engineering method and Kano model and suggests new approach to gain more customer satisfaction with regard to Arghavan washing powder. In order to achieve this target, we recognized customers’ emotional needs and subsequently used Delfi method for screening Cansei terms. Afterwards, using the Kano model, Kansei lexical words were screened and categorized in four Kano categories. Then using ANP method, the lexical words which had the highest rank and weight based on Pareto method were selected. Afterwards, design of washing powder were made based on lexical words which had the highest rate and weight based on Pareto method, and finally finished products delivered to users. Subsequently, the best design was identified based on consumers’ opinion subject to Kansei methodology Manuscript profile -
Open Access Article
9 - Preparation Of Electronic Marketing Implementation Model In The Field Of Sports Marketing
salman farsi hamid reza saybani mehdi savadiThis study was performed on the structural equation of factors affecting e-marketing in the prevailing environment in the field of sports business. The statistical population is the physical education faculty members of Islamic Azad universities, which numbered 1000 peo MoreThis study was performed on the structural equation of factors affecting e-marketing in the prevailing environment in the field of sports business. The statistical population is the physical education faculty members of Islamic Azad universities, which numbered 1000 people. Sampling using Morgan table and using cluster random sampling method to clusters of north, south, east, west, center for units University and professors were sampled randomly. The statistical sample size was 252 people. For the model, a researcher-made questionnaire was prepared that includes 55 items and components of social networks. Product design. Electronic services. Marketing communications, value chain and knowledge sharing. Its validity was confirmed by confirmatory and exploratory factor analysis and its reliability was confirmed by Cronbach's alpha of 0.91. The questionnaire was given to 252 physical education teachers across the country. Data were analyzed by SPSS21 and AMOS software. The results for the structural equation model showed that path coefficients for social networks, product design, e-services, marketing communications, value chain and knowledge sharing were 0.79, 0.76, 0.57, 0.72, 71, respectively. 0 and 0.73. The results obtained social networks have the highest share and electronic services have the lowest share in this model. Manuscript profile -
Open Access Article
10 - The Presentation of a Model for Product Design and Development Process based on the Smart Economy Paradigm in the Banking Industry
mahdi soltani njad kiamars fathihafshjani gholamreza hashemzadehKhorasgani , AbouTorab AlirezaeiThe present research aims to make a model for product design and development process (PDDP) based on the smart economy paradigm in the banking industry.The qualitative section approach is based on Grounded Theory.The data-collection instrument consists of semi-structure MoreThe present research aims to make a model for product design and development process (PDDP) based on the smart economy paradigm in the banking industry.The qualitative section approach is based on Grounded Theory.The data-collection instrument consists of semi-structured interview with twelve research and innovation experts and managers in banking industry applying purposeful as well as snowball sampling.Findings show that the final model consists of 6 main dimensions36 components and 236 indicators.The central category is the stages of the product design and development process in the field of banking which in six dimensions determine the goals and strategies of the PDDP ideas management,PDDP analysis, product design and processes, business development acquisition, performance management and upgrade during the product life cycle and according to causal conditions, intervening conditions, contextual conditions, strategies and results were. Among the research results is the application of smart economy strategies in the PDDP in the country's banking industry.In quantitative section,the data was collected by a researcher-made questionnaire consisting of 94 items and the descriptive-survey method was used for analysis and explanation of proposed model. The quantitative results indicate the verification of the model relations with an appropriate impact factor as well as its consistency with qualitative-section results Manuscript profile
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