List of Articles positive word of mouth

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  1 - The effect of travelers' recommendations on word-of-mouth advertising and reuse intention with the mediating role of safety and perceived value and the moderating role of education
  majid pabarjaei zanjani احمد راه چمنی
• Open Access Article
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  2 - The effect of the antecedents of brand attractiveness on brand commitment and positive WOM: Mediating role of consumer-brand identification
  zahra mohammadi faranak khodayari sedigheh tootian
• Open Access Article
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  3 - Effect of psychological contract violation on positive word of mouth intention in online shopping (case study: customers of digikala)
  niloufar ashrafi Kambiz Heidarzadeh