List of Articles persuasive advertising

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  1 - Identifying persuasive components of billboard advertising for cultural services goods to provide a template
  Gholamreza maleki farsani Ali Rashidpoor reza ebrahimzadeh dastjerdi
  The purpose of this study was to identify the persuasive components of billboard advertising for cultural goods and services in order to provide a model. In this research, one of the conventional methods of transversal process due to widespread use and also completeness More

  The purpose of this study was to identify the persuasive components of billboard advertising for cultural goods and services in order to provide a model. In this research, one of the conventional methods of transversal process due to widespread use and also completeness, was used the seven-step method of “Barso and Sandelowski”. The statistical population of this study included all articles, researches and theses that were done in the field or in the field of research between 2007-2017. Sampling was done by purposive sampling and all criteria (inclusion criteria) such as: printing articles or texts or being online, having qualitative results and being within the mentioned time frame for selecting the sources were considered. At the same time, however, some sources were excluded based on criteria (exclusion criteria), such as: not providing sufficient information about the objectives of the present study, overlapping some dissertations with excerpted and published articles, or lacking a methodological paradigm. After review, 1468 studies were removed due to title inconsistency, 429 articles were inappropriate in abstract and 199 articles were inaccurate in content with the study resolution, and eventually the articles were reduced to 55 studies. After documenting these studies and coding them using the hyperbolic method, the model presented for billboard advertising for cultural goods and services includes key indicators related to "causal conditions"; five indicators for "contextual factors"; three indicators for component; Confounding factors of "seven" for the "strategies" component and four indicators for the "outcomes" component were obtained Manuscript profile