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      • Open Access Article

        1 - Strategic model of network communication development to attract customers in the banking industry with a jihadist approach
        Hamid Salari Seyyed Mahmood Hashemi Alireza Rousta
        This study aims to provide a strategic model for the development of network communications to attract customers in the banking industry with a jihadist approach. This research is a fundamental research in terms of purpose. The statistical population includes all factors More
        This study aims to provide a strategic model for the development of network communications to attract customers in the banking industry with a jihadist approach. This research is a fundamental research in terms of purpose. The statistical population includes all factors among those involved in the banking system, including managers and experts in the field of banking system, which was selected through cluster random sampling method and 384 people according to Morgan table. Data were analyzed using Smartpls2 software by applying appropriate statistical tests according to the research hypotheses. And the findings showed that jihadi management is effective in network communication to attract customers in the banking industry. It is suggested that managers be hired based on expertise, merit, commitment, background and interest. Also, bank managers should use the leadership of employees to increase efficiency and effectiveness in the management of banks. Also, by holding training classes, educational booklets and related investments in this field, it raised the level of their jihadist approach and as a result, increased the attraction of customers at the branch level. Manuscript profile
      • Open Access Article

        2 - Relationship between social networks and social health of students
        Maryam Taghvaeeyazdi Chehreh Chitsaz
        The purpose of this study was to investigate the relationship between social networks and social health of students. This research was descriptive, correlational type. The statistical population consisted of all Master's students of the faculty of humanities, Islamic Az More
        The purpose of this study was to investigate the relationship between social networks and social health of students. This research was descriptive, correlational type. The statistical population consisted of all Master's students of the faculty of humanities, Islamic Azad University of Sari (4256 people) in 2015. In this study, 350 students were selected by using Cochran's formula as the statistical sample. They were selected by random sampling method and participated in the research. The subjects were studied in a field study using social health questionnaire and researcher-made social networks and social support questionnaires. Statistical analysis was performed using one sample t test, Pearson correlation and multiple regression. Findings showed that there is a significant relationship between social networks, sources of social support of networks, network communication and participation in social networks with the social health of students. In multiple regression analysis, social support components, network relationships and participation in social networks of 32% were able to explain the position of social health variable, which social support component, with a larger beta coefficient, has a greater share in health explanation. Social. As a result, social health of students as social instruments affects the quantity and quality of presence and activity in social networks. Manuscript profile