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        1 - A Review of the Model for Assessing Moral Principles Quality in Persuasive Communication
        Nastaran Pashank Masoud Tarantash
        Professional principles against moral principles claims in connection with persuasion practice, has a long historical background since conflicts between Sophists and Aristotle. Both of professional and ethical principles are observer over the true and false (right and w More
        Professional principles against moral principles claims in connection with persuasion practice, has a long historical background since conflicts between Sophists and Aristotle. Both of professional and ethical principles are observer over the true and false (right and wrong), but have different origin of value judgment. Professional principles shaped by contracts and external resources like business principles, while ethical principles to comply with human inner refer. If persuasion process defined in which persuader with the resort to reason and feeling in the form of rhetoric skills, affect persuadee mentality often to change behavior and force him to practice certain impressed; then follow up these claims(Professional principles against moral principles) to determine priorities and orientation persuasion agents, including mass media, is inevitable. There are many different experiences and techniques for assessing quality of moral principles. The traditional models like duty based ethics model, the veil of ignorance and moral relativity model; and also TARES. This assessment models explain the professional qualities and moral principles for agents and institutions responsible for public communications. Quality of Truthfulness of the message, Authenticity of the persuader, Respect for the persuadee, Equity of the persuasive appeal, and Social Responsibility for the common good; are assessment by TARES and guiding agents and institutions to stop, change or continuing public communications common policies. The problem raised in this paper, the less known the nature of such models in the media and communications in Iran. Due to the nature of the importance of such techniques, a detailed understanding of its functions, following its review of theory and knowledge, and experience, to better understand this model for use in specific circumstances underlying public communications needed in Iran. The main achievement of this paper identifies and explains the main elements and measures related to the use of this model.   Manuscript profile
      • Open Access Article

        2 - Studying Islamic Jurisprudence and Legal Factors Influenced by Morality in Marriage and Divorce
        Behnam Ghanbarpour
        Family rights base upon moral values. The effect of moral factors in this emotional community is a matter of fact. The correlation between legal regulations and moral principles is a main characteristic of Islamic law; hence approved and disapproved things in Islamic Ju More
        Family rights base upon moral values. The effect of moral factors in this emotional community is a matter of fact. The correlation between legal regulations and moral principles is a main characteristic of Islamic law; hence approved and disapproved things in Islamic Jurisprudence point to moral concepts. The present paper aims at investigating and adapting moral factors affecting marriage and divorce and tries to employ descriptive and analytic methods to answer   this question: Did legislators consider moral principles in family rights? The author emphasizes that since marriage and divorce rules are influenced by Quran culture, the influence of moral lessons is undoubtedly unavoidable in this area. Factors such as the responsibility of wife and husband to behave well, forgiveness, marriage portion due payment, commitment to justice among wives, moral principles of divorce, custodial, expenditures of wife and her relatives are all legal elements smoothened by moral principles. Manuscript profile