List of Articles digital information

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  1 - Perceptions of the Faculty Members of Social Science Groups about the Challenges of Using Digital Information Resources and Libraries: A Case Study of Islamic Azad University
  Sedigheh Mohammadesmaeil
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  2 - Providing a model for improving competitive advantage, trust and behavioral intentions towards sports products in leading sports stores in the field of augmented reality technology (case example: Generation Z)
  Reza Mortazi Azadeh Seyedalinejad Mohamad Jalilvand
  10.30495/kmsj.2023.1976375.1067
  The present research was designed and implemented by presenting a model for improving competitive advantage, trust and behavioral intentions towards sports products in active and leading sports stores in the field of augmented reality technology (case example: Generatio More

  The present research was designed and implemented by presenting a model for improving competitive advantage, trust and behavioral intentions towards sports products in active and leading sports stores in the field of augmented reality technology (case example: Generation Z). The current research method is correlational. The statistical population of this research included the group of teenagers and young people who refer to sports stores active in the field of augmented reality technology. As modern sports stores, these stores tried to implement augmented reality technology and familiarize customers with products according to this technology. According to Cochran's formula, in the conditions of uncertainty of the society; A total of 384 people were identified as the research sample. The results showed that perceived usefulness has a significant effect on competitive advantage (0.581), trust (0.392) and behavioral intentions (0.379). Also, the results showed that the attitude towards using sports products has a significant effect on trust (0.584) and behavioral intentions (0.439). With this attention, it was determined that the perceived usefulness, information and pleasure of customers from facing augmented reality technology are important issues that can create a platform for the desire for sports products in leading sports stores in the field of augmented reality technology. Manuscript profile
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  3 - The Role of Digital Information Management on User Research from the Perspective of Information Environment Users (Case Study: Rahbari Asil Website)
  zohreh dokchi mohammad javad tajic
  Objective: The purpose of this study is to determine the role of digital information management on user research variables from the perspective of users using electronic and digital information, especially in the Rahbari Asil website.Methodology: The present study is ap More

  Objective: The purpose of this study is to determine the role of digital information management on user research variables from the perspective of users using electronic and digital information, especially in the Rahbari Asil website.Methodology: The present study is applied in terms of purpose and descriptive in terms of survey method. The statistical population includes 50 users of Rahbari Asil website, who were selected as an available sample by simple non-random method and The researcher-made questionnaire with 30 questions was distributed among them and finally 44 questionnaires were collected. To evaluate the reliability of the questionnaire, Cronbach's alpha coefficient was used, which is equal to 0.937. In order to assess the validity of the questionnaire using the internal consistency method of construct validity, the results of correlation coefficient between each of the component questions were significant at an error level of less than 0.01, which indicates that the questionnaire has a high construct validity. To analyze the data, descriptive statistics (mean and standard deviation) were used and in the inferential section (univariate t-test) using SPSS software.Results: From the end users' point of view, digital information management has six components of customer satisfaction (64%), brand loyalty (61%), service quality (64%), relationship commitment (63%), willingness to buy (62%) and also, the customer's mental image (61%) played a large role.Conclusion: The role of digital information management on user research from the perspective of end users is significantly higher than average and digital information management has played a large role (63%) on user research. Manuscript profile