List of Articles customer preference

• Open Access Article
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  1 - The Effect of Service Quality Dimensions on Hedonic and Utilitarian Attitude and Brand Preference (Case Study: Fast Food Restaurant Industry)
  Javad Rafati Mansooreh Valijani Reza Aghamoosa
• Open Access Article
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  2 - The Effect of Word of Mouth Advertising on Customer Preferences
  siyamak farrokhi ali Yavari jafar beikzad
• Open Access Article
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  3 - Meta-Analysis o Factors Affecting Customers' Preferences in Selecting a Bank
  naser Ghabouli ALIREZA Bafandeh Zendeh Samad Aali