List of Articles customer perception Open Access Article Abstract Page Full-Text 1 - The Effect of Affiliate Marketing on Purchase Intention of Customers: Investigation of the Mediator Role of Customer Trust and the Moderator Role of Customer Involvement and Customer Perceptions. (Case Study: Food Industry) Maedeh Masoumi Asadollah Kordenaeij Asghar Moshabaki 10.30495/jomm.2022.63707.1877 Open Access Article Abstract Page Full-Text 2 - The Impact of Virtual Reality Technology on Creating the Attitude and Understanding of Customers Towards the Property and Service Provider in the Real Estate Consulting Division soraya Khanzadeh Ghalati Mousa Rahimi sirous keshavarz 10.30495/jsm.2023.1975237.1731 Open Access Article Abstract Page Full-Text 3 - The Impact of a Brand's Country of Origin and Manufacturer on Customers' Perceptions of a Country's Institutional Environment and their Purchasing Decisions Taking into Account the Moderating role of Beliefs Arising from Customer Trust Seyyed Reza Jalalzadeh Amir Momeni 10.30495/jsm.2023.1989947.1837 Open Access Article Abstract Page Full-Text 4 - Providing a model for improving competitive advantage, trust and behavioral intentions towards sports products in leading sports stores in the field of augmented reality technology (case example: Generation Z) Reza Mortazi Azadeh Seyedalinejad Mohamad Jalilvand 10.30495/kmsj.2023.1976375.1067 Open Access Article Abstract Page Full-Text 5 - The effect of customers' perception of celebrity online branding on customers' purchase intention with the moderating role of perceived product quality Arash Beigi Zahra Dashtlaali
