List of Articles customer insight Open Access Article Abstract Page Full-Text 1 - Exploring the Requirement and Background of Saderat Bank Customer Insight Analysis Formation: A Grounded Theory Study Akram Salari Seyed Alireza Afshani Shadi Zabet 10.30495/mediastudies.2023.74147.1530 Open Access Article Abstract Page Full-Text 2 - Analyzing the Conditions and Contexts Affecting the Institutionalized Branding of Saderat Bank from Media Advertisements using the Contextual Theory Method Akram Salari SeyedAlireza Afshani Shadi Zabet