List of Articles consumer perception

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  1 - Investing the Impact of restaurant authenticity on consumer's evaluation of perceived values of product with regard to moderating role of place attachment
  mosayeb darvish
  Maintaining the customer's interest in re-visiting is an important issue in the face of close competition. Focusing on customer needs means paying attention to product quality and customer service, and many companies that once pioneered technology or low prices are now More

  Maintaining the customer's interest in re-visiting is an important issue in the face of close competition. Focusing on customer needs means paying attention to product quality and customer service, and many companies that once pioneered technology or low prices are now competing for product quality and better customer service. In this regard, after introducing the general framework of the research in the first chapter, the data were collected through the field. The statistical population of the study is the consumers of traditional restaurants in Yazd. A questionnaire consisting of 24 questions was designed for field collection and distributed in the statistical population of the research. A total of 804 standard questionnaires were collected based on Morgan table and analyzed using T-student fan in LISREL software environment. The reliability of the questionnaire was evaluated by calculating Cronbach's alpha coefficient and was confirmed with a value of 0.931. The results showed that restaurant credibility has the most direct effect between consumer satisfaction and loyalty and also restaurant credibility can affect the relevant effective variables such as satisfaction, peak experience and lifestyle appropriateness. In other words, the reputation of the restaurant affects the perception and behavior of consumers. Manuscript profile
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  2 - The Study on the Consumers' Perceptions of Electronic Banking Services of Keshavarzi Bank in the Southern Regions of Kerman Province
  H. Zolfaghar Dehnavi D. Rashidi
  Banks as financial institutions must meet the expectations and demands of their customers. This is why information technology plays a vital role in facilitating communication with customers through improving the effectiveness and speed of the banking services. This stud More

  Banks as financial institutions must meet the expectations and demands of their customers. This is why information technology plays a vital role in facilitating communication with customers through improving the effectiveness and speed of the banking services. This study examines consumers' perceptions of electronic banking services as one of the indicators of success in order to formulate a number of operational strategies to improve customer satisfaction which increases market share and customer loyalty. The present study focused on the views expressed by experts, consultants and banking professionals and aimed  at  investigating and  designing a  conceptual model by  field research, and applying   student t-test to measure  the relationship between consumers' perceptions of electronic banking services with customer satisfaction,  cost reduction ,safety factor as well as  public information and awareness. Friedman test was then used to rank all these components in terms of customers’ perception. The statistical population consisted of all customers of the Keshavarzi Bank in the southern region of Kerman province 384 bank customers who were using e-banking services in the first three months of 1390 were chosen as samples through simple random sampling method. The data collection tool was a research questionnaire. The study findings showed that the impact of all these components of the proposed model of costumers’ perceptions on the quality of electronic banking services would be significant in the sense that cost component was  ranked the highest and information awareness components were ranked  lowest. Manuscript profile
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  3 - The Impact of Gestalt Visual Principles on Consumer Perception in Digital Marketing
  Bahman Narouei Hossein Hakimpour Mehdi Mehdi Mahmoodzadeh Vashan Mohammad Mohammadi
  Abstract: This study aimed to investigate the effectiveness of Gestalt visual principles on consumer perception in digital marketing. The research employed a descriptive survey method and had an applied purpose. It was conducted in 1402. The statistical population consi More

  Abstract: This study aimed to investigate the effectiveness of Gestalt visual principles on consumer perception in digital marketing. The research employed a descriptive survey method and had an applied purpose. It was conducted in 1402. The statistical population consisted of customers of the digital marketing department of Choob Sang industrial furniture manufacturing company. The sample size was 384, selected through simple random sampling based on Morgan's table. Data was collected using a researcher-made questionnaire, and analysis was performed using SmartPls4 and SPSS software at descriptive and inferential levels.The findings of this research indicate that the gestalt of the digital marketing platform is effective in shaping consumers' visual perception through principles such as similarity, proximity, integration, continuity, appropriateness of role, and context. This effectiveness extends to all three components of the perception process: exposure, attention, and meaning creation, with meaning creation being the most influential component. The results suggest that incorporating Gestalt principles in design can optimize the digital marketing platform and enhance the effectiveness of visual elements in audience perception. This can be achieved by organizing visual content, creating graphic unity on pages, simplifying customer journey steps, increasing interaction, and ultimately improving consumer perception, visual ability, decision-making, and conversion rates in digital marketing. keywords: Gestalt, advertising effectiveness, consumer perception, digital marketing, visual perception Manuscript profile
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  4 - Development of a conceptual model for the perception of product safety in home appliances consumers (Case study: home appliances consumers in Mashhad)
  saeed ahmadian seyed kamran Nourbakhsh Ghasemali Bazayee Seyed Abbas Heydari
  Product safety affects the health of the citizens of a society and improves the quality of their life. Accordingly, the current study presents a conceptual model for the perception of product safety in home appliance consumers. The research orientation is descriptive-an More

  Product safety affects the health of the citizens of a society and improves the quality of their life. Accordingly, the current study presents a conceptual model for the perception of product safety in home appliance consumers. The research orientation is descriptive-analytical, using a mixed-method approach. In this research, content analysis, interpretive structural modeling technique, structural equations using partial minimum squares were employed. Data library research and exploratory interviews, questionnaires were used. In the cognitive and design phases were statistical population Experts and In evaluation, phase home appliances consumers in Mashhad. Theoretical and convenience sampling methods were employed in this study. The Validity through content Validity, partial minimum squares was measured. Reliability obtained test-retest reliability, intercoder reliability, Cronbach's alpha coefficients, Combined reliability were evaluated. The model of perception of safety for home appliance consumers was accepted with 95% reliability. Designing a conceptual model based on a comprehensive set of significant factors develops the theoretical literature in this field; it presents valuable results for academicians, marketing managers, and producers. Manuscript profile
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  5 - Consumers’ Perception Towards Buying Processed Cashew Nuts in India: An Investigation into Factors Determining Purchase Intension using Structural Equation Modelling
  Kalee Pattanayak Brijlal Mallik Sudhakar Tripathy
  10.22034/jon.2023.1989910.1234
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