List of Articles conscious consumer buying beha

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  1 - The effect of Consumer’s received value, effectiveness and risk on Purchase Intention of Green Products (case study: Islamic Azad University,Science and Research Brand student’s)
  عادله سمیعی زفرقندی shahnaz nayebzadeh hassan dehnavi
  The aim of this study was to examine the factors influencing consumer intention to buy green products ( organic products) among young people. Using variables conscious consumer buying behavior, perceived effectiveness of consumer, environmental concerns, green perceived More

  The aim of this study was to examine the factors influencing consumer intention to buy green products ( organic products) among young people. Using variables conscious consumer buying behavior, perceived effectiveness of consumer, environmental concerns, green perceived value, green perceived risk, as the independent variable and the dependent variable intention to buy green ( organic), The research model is formed. The present research, the purpose, according to the methodology applied, descriptive survey using questionnaires and required data is collected. The population study are student of Sciences and Research Islamic Azad University of Tehran and random sampling method was used and collected a total of 400 samples accepted . Data analysis was performed using software SPSS , LISREL and The results show that Variables, perceived value conscious behavior Perceived by the consumer as well as the effectiveness have a positive impact on the intention to buy green( organic) And perceived risk and environmental concerns are factors that have a negative impact on the intention to buy green. Manuscript profile
• Open Access Article
  • Abstract Page
  • Full-Text
  
  2 - The Effect of Consumer’s Received Value, Effectiveness and Risk on Purchase Intention of Green Products (Case Study: Islamic Azad University, Science and Research Brand Students)
  A. Samiei Zafarghandi S. Nayebzadeh H. Dehgan Dehnavi
  The aim of this study was to examine the factors influencing consumer intention to buy green products (organic products) among young people. Using variables conscious consumer buying behavior, perceived effectiveness of consumer, environmental concerns, green perceived More

  The aim of this study was to examine the factors influencing consumer intention to buy green products (organic products) among young people. Using variables conscious consumer buying behavior, perceived effectiveness of consumer, environmental concerns, green perceived value, green perceived risk, as the independent variable and the dependent variable intention to buy green (organic), the research model is formed. The present research, the purpose, according to the methodology applied, descriptive survey using questionnaires and required data is collected. The population studyare student of Sciences and Research Islamic Azad University of Tehran and random sampling method was used and collected a total of 400 samples accepted. Data analysis was performed using software SPSS , LISREL and The results show that Variables, perceived value conscious behavior Perceived by the consumer as well as them effectiveness have a positive impact on the intention to buy green (organic) And perceived risk and environmental concerns are factors that have a negative impact on the intention to buy green. Manuscript profile