List of Articles brand equity (BE)

• Open Access Article
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  1 - Recognizing and prioritising the effective factors on brand equity in the cosmetic products industries based on brand performance in cosmetic products
  Abolghasem Gholamreza Tehrani Hooshang Asadollah Serajoddin Mohebbi Shahriar Azizi
  10.30495/imj.2021.686410