List of Articles Word-Of-Mouth Marketing Open Access Article Abstract Page Full-Text 1 - Effective Factors on Word-of-Mouth Marketing and the Intention to Return to Beauty Clinics Saeid Dehyadegari nastaran douraghi ellaheh shahbi Open Access Article Abstract Page Full-Text 2 - The Role of Window Shopping in Improving Word of Mouth Marketing in Chain Stores Karim Esgandari Soheyla Soleymanpour Shadi Orafaye Jamshidi Open Access Article Abstract Page Full-Text 3 - Investigation Effect Perceived Value on Word-of-Mouth With the Role Mediation Customer Satisfaction (Case of : Consumers of Pars Khazar Home Appliances Products) Ebrahim Khademi Vahid Mirzaei Open Access Article Abstract Page Full-Text 4 - Investigating the effect of electronic word of mouth practices on the mobile banking adoption intention due to the role of trust and costomer involvement (Case study: Bank Mellat customers in Tehran) مسعود صمدزاده Setareh Akhavan