The purpose of this study was to investigate the relationship between communication, word of ‎mouth customers to purchase local phone is (GLX G5). Methods: The study was conducted in ‎Isfahan and the GLX G5 phone. Statistical population, buyer applicants (Buy HT More
The purpose of this study was to investigate the relationship between communication, word of ‎mouth customers to purchase local phone is (GLX G5). Methods: The study was conducted in ‎Isfahan and the GLX G5 phone. Statistical population, buyer applicants (Buy HTC) is a city and ‎a cluster sampling method was. Given an infinite number of samples, the number of farmers using ‎the table - Morgan totaled 720 people. (Crohn's alpha values Bach, the whole relationship (r) is ‎equal to is0/927). Results: In this context, five hypotheses (word of mouth communication as a ‎primary source - an expert source of information - the similarity with the source of information - ‎Risk used - Psychological Risk) came into existence, all of which were verified hypotheses. ‎Conclusions: Results indicate that word of mouth communication and relationship with customers ‎is one of the main sources for providing information to applicants is to buy the phone. Moreover, ‎the implications of source expertise and information he received similar information, the ‎relationship of this information eclipse occurs. The risks related to product functionality, specialty ‎and psychological risk, the similarity of the source with the receiver of the message are modified.‎
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The purpose of this study was to investigate the relationship between communication, word of mouth customers to purchase local phone is (GLX G5). Methods: The study was conducted in Isfahan and the GLX G5 phone. Statistical population, buyer applicants (Buy HTC) is a ci More
The purpose of this study was to investigate the relationship between communication, word of mouth customers to purchase local phone is (GLX G5). Methods: The study was conducted in Isfahan and the GLX G5 phone. Statistical population, buyer applicants (Buy HTC) is a city and a cluster sampling method was. Given an infinite number of samples, the number of farmers using the table - Morgan totaled 720 people. (Crohn's alpha values Bach, the whole relationship (r) is equal to is0/927). Results: In this context, five hypotheses (word of mouth communication as a primary source - an expert source of information - the similarity with the source of information - Risk used - Psychological Risk) came into existence, all of which were verified hypotheses. Conclusions: Results indicate that word of mouth communication and relationship with customers is one of the main sources for providing information to applicants is to buy the phone. Moreover, the implications of source expertise and information he received similar information, the relationship of this information eclipse occurs. The risks related to product functionality, specialty and psychological risk, the similarity of the source with the receiver of the message are modified.
Manuscript profile
The purpose of this study was to investigate the relationship between communication, word of mouth customers to purchase local phone is (GLX G5). Methods: The study was conducted in Isfahan and the GLX G5 phone. Statistical population, buyer applicants (Buy HTC) is a ci More
The purpose of this study was to investigate the relationship between communication, word of mouth customers to purchase local phone is (GLX G5). Methods: The study was conducted in Isfahan and the GLX G5 phone. Statistical population, buyer applicants (Buy HTC) is a city and a cluster sampling method was. Given an infinite number of samples, the number of farmers using the table - Morgan totaled 720 people. (Crohn's alpha values Bach, the whole relationship (r) is equal to is0/927). Results: In this context, five hypotheses (word of mouth communication as a primary source - an expert source of information - the similarity with the source of information - Risk used - Psychological Risk) came into existence, all of which were verified hypotheses. Conclusions: Results indicate that word of mouth communication and relationship with customers is one of the main sources for providing information to applicants is to buy the phone. Moreover, the implications of source expertise and information he received similar information, the relationship of this information eclipse occurs. The risks related to product functionality, specialty and psychological risk, the similarity of the source with the receiver of the message are modified.
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The purpose of this study was to investigate the loyalty strategies and Word of Mouth Communication of sports product customers (Adidas) in Iraq. The research method was applied with a descriptive purpose and descriptive-correlational manner. The statistical population More
The purpose of this study was to investigate the loyalty strategies and Word of Mouth Communication of sports product customers (Adidas) in Iraq. The research method was applied with a descriptive purpose and descriptive-correlational manner. The statistical population of the study was the customers of Adidas brand sports products in Iraq, which was unknown to the researcher. The sample size was 384 based on Cochran's formula for unknown communities. The sampling method was available non-randomly. The research tool was the standard questionnaire of Alguacil et al. (2021). To evaluate the instrument's validity, content validity (approval of professors and experts) and structure (factor loads) were used. Cronbach's alpha and combined reliability were used for instrument reliability, and finally, the validity and reliability of the instrument were confirmed. Structural equation modeling was used to analyze the data using smart pls software. The results showed that loyalty strategies (credibility, trust, attitude, and homogeneity) affect the loyalty and Word of Mouth communication of Adidas brand sports products in Iraqi customers. The effect of loyalty on customers' Word of Mouth communication was even confirmed.
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