List of Articles Willing to pay a price premium Open Access Article Abstract Page Full-Text 1 - The Relationship between Customer Based Brand Equity with Purchase Intend (case study:Buyers of Hyundai Vehicle in Tehran) shiva jafari far َAfsaneh Zamani Moghadam Karim Hamdi Open Access Article Abstract Page Full-Text 2 - The Relationship between Customer Based Brand Equity with Purchase Intend (Case Study: Buyers of Hyundai Vehicle in Tehran) A. Zamani Moghadam Sh. Jafari far