List of Articles Theory of consumption values

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  1 - The influencing factors on consumer choice behavior regarding green products based on theory of Consumption Values
  مهناز کاظمی سید علیرضا سید صالحی
  Abstract This paper contains the theory of consumption values to determine the influence factors on consumer choice behavior regarding green products, and examines whether are significant differences in consumption values and choice behavior between consumers whit diffe More

  Abstract This paper contains the theory of consumption values to determine the influence factors on consumer choice behavior regarding green products, and examines whether are significant differences in consumption values and choice behavior between consumers whit different outlooks on environmental concerns .This paper proposed definitions today on customer perceived value of green products deals. Research method was descriptive survey, the health of consumers and detergents were randomly Qazvin 472 people responded price - the social - emotional value - the value and meaning of epistemological were provided. Social value and the highest quality effects on consumer choice behavior towards green products were not worth the price to the consumer of utmost importance. The results indicate that consumers are looking for quality and freshness of a certain social consent is not sensitive to the high price of green products. These restrictions can be no real knowledge of green products as consumers Manuscript profile
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  2 - Impact of the Theory of Consumption Values on Green Purchasing Behavior with Emphasis on Mediator Role of Environmental Concern (Case study: Consumers of green products in Tehran)
  Mirza Hasan Hoseini Reza norouzi ajirloo
  10.22034/jest.2019.31549.3981
  Background and Objective: Concerns about environmental degradation have increased over the past decades. In response to these concerns, consumers are helping to protect the environment by purchasing and using green products. The purpose of this study was to investigate More

  Background and Objective: Concerns about environmental degradation have increased over the past decades. In response to these concerns, consumers are helping to protect the environment by purchasing and using green products. The purpose of this study was to investigate the effect of thetheory of consumption values on green purchasing behavior, with emphasis on the role of mediator of environmental concern of consumers of green products under the supervision of the Organic Society of Iran in Tehran. Method: This research is an applied and methodological research of correlation type. The statistical population of this research is customers of stores under the supervision of the Organic Society of Iran located in Tehran. A total of 320 customers were selected as the sample. Data were collected using standard questionnaires and data analysis using structural equation modeling with Smart-PLS software. Findings: The results of the research show that environmental concern of consumers of green products mediates the impact of consumption theory on green purchasing behavior, and there is a positive and significant relationship between the theory of consumption valuesand environmental concerns of green consumers in Tehran. Discussion and Conclusion: In general, considering the environmental concerns of consumers, buying green products is influenced by the value of consumption. Consumers with high environmental concern support green products more, and show greater readiness to choose them. Manuscript profile