List of Articles Tehran Oil Refining Company

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  1 - Application of fuzzy Delphi method in designing and explaining the model of achieving sustainable competitive advantage
  hosainalli rezaiymanash alli rezaeyan alireza amirkabiri
  10.30495/ijpa.2022.66454.10846
  Background: Sustainable competitive advantage is the ability of an organization to implement one of the most important ways in the long run that competitors can not easily face.  Objective: The purpose of this study is to design and explain a model for achieving a More

  Background: Sustainable competitive advantage is the ability of an organization to implement one of the most important ways in the long run that competitors can not easily face.  Objective: The purpose of this study is to design and explain a model for achieving a sustainable competitive advantage using the fuzzy Delphi method. Methods: The method of data collection has been extracted and refined through library studies and semi-structured interviews with experts and using fuzzy Delphi method. Findings: Based on the studies, the issue of creating a competitive advantage over competitors is one of the new challenges in the field of marketing. The importance of research is to empirically show the users of the results of this research that competitive advantage has a significant effect on the sustainability of organizations. Conclusion: The results showed that managers of different industries can use this model and consider other variables, using the documents in their organization, the impact of each of the criteria for achieving a sustainable competitive advantage on the criteria and indices, including brand value, brand market share and profitability and demand, etc  predict. . Manuscript profile
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  2 - Determining the effective components of achieving sustainable competitive advantage through business intelligence
  Hosseainali Rezaeimanesh Ali Rezaeian Alireza Amirkabiri Hamid reza fartokzadeh
  The purpose of this study is to determine the components of achieving sustainable competitive advantage through business intelligence. The method of this research is qualitative and the method of data collection is through library studies and interviews among business i More

  The purpose of this study is to determine the components of achieving sustainable competitive advantage through business intelligence. The method of this research is qualitative and the method of data collection is through library studies and interviews among business intelligence experts and interview data collection tools are semi-structured and exploratory. The sampling method was purposeful and selected from 14 experts, experts and managers related to the research topic in Tehran Oil Refining Company. Fuzzy clustering method has been used for data analysis. In this paper, the factors and components affecting the achievement of sustainable competitive advantage through business intelligence in the form of a conceptual model of research have been developed. The most important limitation in identifying as many variables as can help in the formation of competitive advantage with respect to business intelligence is the inadequacy of studies conducted in the formation of competitive advantage with respect to business intelligenc Manuscript profile