Purpose: In the banking system, Customers are the main axis and in fact everything is done to attract their attention. In a competitive environment, banks are succeeding those more loyal customers. On the other hand, despite the steady growth in the number of worldwide More
Purpose: In the banking system, Customers are the main axis and in fact everything is done to attract their attention. In a competitive environment, banks are succeeding those more loyal customers. On the other hand, despite the steady growth in the number of worldwide installations, web-based CRM software (e-CRM) installations are failures. So, the technology acceptance model is particularly useful for explaining and analyzing IS-usage behavior. Hence in this paper a technology acceptance model, for exploring e-CRM adoption introducing and analyzing. Methodology: The method of nature study - descriptive survey of the target is applied. It was done in 1389. All branches of Yazd Tejarat for population are selected. The sample size is 242. Moreover LISREL software to evaluate and analyze the model fitting is used. Findings: Results show that the effect of complexity, observatory and consistency on attitude is not significant. But, comparative advantage, individual, organizational and environmental factors have a significant effect on attitude. So, these factors are critical for user attitude toward using e-CRM. Originality/Value: Organizations should first carefully consider the potential impact of these factors before implementing the IS innovation in organizations.
Manuscript profile
Nowadays, customer satisfaction can be considered as the most important of new performance indicators for organizations to achieve competitive advantage. Also, in the banking system, customers are the main axis and in fact everything is done to attract their attention. More
Nowadays, customer satisfaction can be considered as the most important of new performance indicators for organizations to achieve competitive advantage. Also, in the banking system, customers are the main axis and in fact everything is done to attract their attention. So, the technology acceptance model (TAM) is particularly useful for explaining and analyzing Technology-usage behavior. Hence in this paper a technology acceptance model is introduced and analyzed for exploring mobile bank adoption. In terms of purpose, this investigation is typically practical and in terms of methodology/approach is survey based. This study is done in 6 month (1390). Statistical population of this study includes all branches of Yazd Saderat for population is selected. A sample of 296 people has been selected randomly. Moreover Path analysis is used for evaluates and analyzes the model fitting. The results show that all factors in model have direct or indirect effect on actual use of m-banking. Also, Perceive usefulness has the most effect.
Manuscript profile
The objective of this study is to investigate the factors affecting technology acceptance model with a model on the theory of planned behavior in order to predict and explain behavioral intentions of customers towards the adoption of online banking. The present research More
The objective of this study is to investigate the factors affecting technology acceptance model with a model on the theory of planned behavior in order to predict and explain behavioral intentions of customers towards the adoption of online banking. The present research is applied objectively, descriptive in terms of implementation and a survey and correlation study in terms of the type of research. The statistical population includes all customers of all Mellat Bank branches in Gorgan city in 2014 that had used online banking. A sample consisting of 384 people was selected using stratified random sampling method. The data collection tool is questionnaire. The validity of questionnaire was determined using content validity method and the reliability was verified by Cronbach's alpha method. According to the data analysis, the results indicate that all hypotheses related to the technology acceptance model and the theory of planned behavior were confirmed and all hypotheses of perceived risk theory weren't confirmed except (hypothesis 8, b) and (hypothesis 12, b).
Manuscript profile
The purpose of this research is studying influence of 12 factors on Customer’s attitude and Tendency to acceptance Internetshopping. We considered 29 hypothesize. The statistical population is actual and potential customers of online shops in Iran.We selected a ra More
The purpose of this research is studying influence of 12 factors on Customer’s attitude and Tendency to acceptance Internetshopping. We considered 29 hypothesize. The statistical population is actual and potential customers of online shops in Iran.We selected a random sample of size 500 from population. Our data were collected by questionnaire and library method.Using measurement tools, content validity and reliability were checked. Our results show 19 hypothesizes from 29 ones areaccepted and 10 hypothesizes are rejected. Except Income factor, other factors influence on acceptance internet shopping.The greatest effect is related to Customer intention for Internet shopping. Risk-taking has a minimal impact on the Attitudeinternet shopping experience, and Satisfaction has a significant impact on intention to buy.
Manuscript profile
Sanad
Sanad is a platform for managing Azad University publications
