List of Articles Technological Opportunity

• Open Access Article
  • Abstract Page
  • Full-Text
  
  1 - The Effect of the Rate of Sensing and Responding to the Technological Changes on Business Opportunity of Corporates
  Saeid Mortazavi Alireza Amini
  Purpose: This paper intended to study the relationships between the effects of the rate of sensing and responding to the technological changes on business opportunity of a corporates.  Methodology: A descriptive research was used to investigate the relationship bet More

  Purpose: This paper intended to study the relationships between the effects of the rate of sensing and responding to the technological changes on business opportunity of a corporates.  Methodology: A descriptive research was used to investigate the relationship between variables under study. To collect data, a questionnaire (α= 0.821) was distributed among some 160 venders of products of SAMSUNG brand in Mashhad city. The structural equation modeling using maximum likelihood estimation was applied to test the hypotheses. Findings: The results revealed that marketing strategies of corporate and responding to technological changes had directly positive effect on business position of SAMSUNG Co. while marketing strategies plays a mediatory role on the relation between sensing to technological changes and SAMSUNG business position. Result: Sensing to technological changes and appropriate responding to it provides corporate’s  prosperity in their business.  Manuscript profile