Sustainable Competitive Advant

Open Access Article

1 - The relationship between the organizational resilience and the competitiveness and sustainable competitive (The case study: Cement Company of Bojnord)
Marzieh Ostadi Iraj Mahbobeh Soleimon Pouromran

The present study aims to investigate the relationship between the organizational resilience and the competitiveness and sustainable competitive advantage in the Bojnord Cement Company. In terms of method, it is a correlation analysis. For data collection three questio More

The present study aims to investigate the relationship between the organizational resilience and the competitiveness and sustainable competitive advantage in the Bojnord Cement Company. In terms of method, it is a correlation analysis. For data collection three questionnaires were used: "Organizational Resilience Standard Questionnaire derived from McManus’ Model(2008), a researcher-made questionnaire for investigation of Porter's Five Forces of Competition, and Sustainable Competitive Advantage Questionnaire Hill and Jones(2010), which contain 54, 20 and 16 questions, respectively. According to the collected data, the number of employees serving in Bojnord Cement Company is 600 people. Based on the Cochran formula the number of samples taken into account was 234. Therefore, to summarize data after data collection by statistical software Spss 21 and Lisrel 8.5, first of all the normality of the data was evaluated and the selected scale was confirmed. Results indicated that there is a relationship between the independent variable of organizational resilience and the competitiveness and sustainable competitive advantage; and between two dependent variables of competitiveness and sustainable competitive advantage, with a 0.095 percent certainty. These results confirm the overall resilience as well as the organizational competitiveness and competitive advantage is that a significant amount is calculated 0/94, That is a significant amount. The test statistic (t-value) is also obtained 10/47 that Suggesting the relationship is so significant relationship between resiliency and organizational competitiveness and competitive advantage there. Manuscript profile

Open Access Article

2 - Application of fuzzy Delphi method in designing and explaining the model of achieving sustainable competitive advantage
hosainalli rezaiymanash alli rezaeyan alireza amirkabiri

10.30495/ijpa.2022.66454.10846

Background: Sustainable competitive advantage is the ability of an organization to implement one of the most important ways in the long run that competitors can not easily face.  Objective: The purpose of this study is to design and explain a model for achieving a More

Background: Sustainable competitive advantage is the ability of an organization to implement one of the most important ways in the long run that competitors can not easily face.  Objective: The purpose of this study is to design and explain a model for achieving a sustainable competitive advantage using the fuzzy Delphi method. Methods: The method of data collection has been extracted and refined through library studies and semi-structured interviews with experts and using fuzzy Delphi method. Findings: Based on the studies, the issue of creating a competitive advantage over competitors is one of the new challenges in the field of marketing. The importance of research is to empirically show the users of the results of this research that competitive advantage has a significant effect on the sustainability of organizations. Conclusion: The results showed that managers of different industries can use this model and consider other variables, using the documents in their organization, the impact of each of the criteria for achieving a sustainable competitive advantage on the criteria and indices, including brand value, brand market share and profitability and demand, etc  predict. . Manuscript profile

Open Access Article

3 - Investigation Of The Role Of Corporate Social Responsibility In Creating Sustainable Competitive Advantage By Enhancing Saipa Group’s Intellectual Capital
Elham Samadzadeh kambiz heidarzadeh

Abstract The main objective of this research is to find the relationship between corporate social responsibility with dynamic capabilities and competitive advantage of the firm. strategic corporate social responsibility has a close relationship with resource-based view More

Abstract The main objective of this research is to find the relationship between corporate social responsibility with dynamic capabilities and competitive advantage of the firm. strategic corporate social responsibility has a close relationship with resource-based view because it influences intellectual capital as a large part of intangible resources, which is valuable, rare, inimitable and irreplaceable assets of the firms, can create sustainable competitive advantage for the firm. This study that in terms of aim is descriptive, and in terms of path is applied, survey research and of the correlative type, Using a five-point Likert-type scale, was performed on 208 senior managers of Saipa Group’s firms who were selected through Simple Random Sampling. In analyzing the data, inferential statistics topics including structural equation modeling that includes confirmatory factor analysis and path analysis was used. Based on the results of testing research hypothesis, that there is a direct relationship between corporate social responsibility, intellectual capital and sustainable competitive advantage, the main research question was positively answered. Thus, it can be deduced that Saipa Group’s firms that form population of this study, with CSR implementation were able to effectively manage and enhance their intellectual capital and make themselves differentiate among others. Manuscript profile

Open Access Article

4 - Investigation of the Role of Corporate Social Responsibility in Creating Sustainable Competitive Advantage by Enhancing Saipa Group’s Intellectual Capital
K. Heidarzadeh E. Samadzadeh

The main objective of this research is to find the relationship between corporate social responsibility with dynamic capabilities and competitive advantage of the firm. Strategic corporate social responsibility has a close relationship with resource-based view because i More

The main objective of this research is to find the relationship between corporate social responsibility with dynamic capabilities and competitive advantage of the firm. Strategic corporate social responsibility has a close relationship with resource-based view because it influences intellectual capital as a large part of intangible resources, which is valuable, rare, inimitable and irreplaceable assets of the firms, can create sustainable competitive advantage for the firm. This study is an applied research in terms of aim and is a descriptive, survey and correlation research in terms of method, using a five-point Likert-type scale, was performed on 208 senior managers of  Saipa Group’s firms who were selected through Simple Random Sampling. In data analysis, inferential statistics topics including structural equation modeling that includes confirmatory factor analysis and path analysis were used. Based on the results of testing research hypothesis, that there is a direct relationship between corporate social responsibility, intellectual capital and sustainable competitive advantage, the main research question was positively answered. Thus, it can be deduced that Saipa Group’s firms that form population of this study, with CSR implementation were able to effectively manage and enhance their intellectual capital and make themselves differentiate among others. Manuscript profile

Open Access Article

5 - Evaluating the Long-Term Performance of Commercial Banks Based on the Sustainable Competitive Advantage Approach with Emphasis on the Role of Management Efficiency: An Approach Based on Comparing Public and Private Iranian Banks
hamid sadjadi mohsen hamidian ali esmaelzadeh

The performance of the organization and ultimately its value is improved through activities that increase the critical factors of success. Managers with higher efficiency seem to seek to increase high performance and then maintain a stable competitive advantage among th More

The performance of the organization and ultimately its value is improved through activities that increase the critical factors of success. Managers with higher efficiency seem to seek to increase high performance and then maintain a stable competitive advantage among their competitors, and it is expected that management efficiency can affect the relationship between long-term bank performance and sustainable competitive advantage. Therefore, based on this argument, the purpose of this study is to provide a model for evaluating the long-term performance of commercial banks based on the approach of sustainable competitive advantage with emphasis on the role of management efficiency. The research hypothesis was tested using a sample consisting of 23 banks listed on the Tehran Stock Exchange during the years 1390 to 1397 and using a multivariate regression model. The obtained data were analyzed using Ives 10 software. Findings indicate that the identified factors evaluating the long-term performance of commercial banks such as financial performance (economic value added) and profitability indicators (Kyoto, return on assets and return on equity) affect the bank's sustainable competitive advantage. Also, management efficiency as a moderating role affects the relationship between long-term performance appraisal of commercial banks (economic value added, Kyoto, asset returns and equity returns) and the bank's sustainable competitive advantage. On the other hand, due to the fact that the rate of coefficients obtained from private banks is higher than state-owned banks, so in order to increase management efficiency, it is recommended that banks move towards privatization. Manuscript profile

Open Access Article

6 - The Relationship between Strategy of Work-life Quality and sustainable competitive advantage: A survey study on in Yemeni manufacturing industries.
Maged Mohammed Abdullah Barahma Mohammad Disomimba Kalsom Ali Mohammed Al-Awlaqi

10.30495/jsm.2020.677235

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Open Access Article

7 - Identify Dynamic Capabilities of Knowledge Management and Knowledge Management Process Capabilities; and Prioritizing Dynamic Capabilities by FUZZY AHP
Mozhgan Dehghani

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Open Access Article

8 - Agile marketing Systemability Statistic Model
Mahdi Abedini Samad Aali Morteza Honarmand Azimi Mojtaba Maleki

The purpose of this research was to design the concept of corporate systematization in the implementation and implementation of agile marketing skills in small and medium-sized companies in order to capture emerging commercial markets. This research has a fundamental an More

The purpose of this research was to design the concept of corporate systematization in the implementation and implementation of agile marketing skills in small and medium-sized companies in order to capture emerging commercial markets. This research has a fundamental and mixed approach. Qualitative findings have been analyzed with thematic analysis process and quantitative findings with confirmatory factor analysis. Qualitative data collection was done with field observations and 17 semi-structured interviews. Quantitative data was also collected with a questionnaire. The statistical population of the quantitative part included those small and medium-sized industrial enterprises active in East Azarbaijan province, which until the time of data collection for the present research, have implemented and implemented agile marketing approaches at different levels or are in the transition phase from Traditional approaches and transition to new marketing technologies, especially agile marketing. Sampling was carried out non-randomly and by chain method in the number of 258 companies. Finally, the agile marketing systematization model was extracted from the theme analysis of 1221 open codes without repetition, which are divided into 51 basic themes, 13 organizing themes and 2 overarching themes. In the following, the mentioned model was subjected to statistical test and validation with the confirmatory factor analysis approach. Manuscript profile

Open Access Article

9 - Presenting a Conceptual Model Delineating the Effect of Production and Operations Strategies on Sustainable Competitive Advantage in Iranian Automotive Industry: The Case of Tehran Automobile Manufacturing Companies
Ali Mohaghar Ezzatollah Asgharizadeh Seyyed Hassan Ghodsypour Amir Samarrokhi

10.30495/qjopm.2021.1882539.2680

The aim of the current quantitative applied research was to design a model for the investigation of the extent to which automobile production strategies may impact domestic manufacturers’ sustainable competitive advantage. The research data were collected through More

The aim of the current quantitative applied research was to design a model for the investigation of the extent to which automobile production strategies may impact domestic manufacturers’ sustainable competitive advantage. The research data were collected through a researcher-made questionnaire whose construct and content validity had been confirmed and its reliability had been verified through Cronbach alpha. The research population comprised senior managers of automobile manufacturing companies located in Tehran, Iran from whom a random sample was selected. The data obtained from 384 completed questionnaires were analyzed through Structural Equation Modeling to find out the relationship among various factors of the model and the Variance-Covariance analysis. The findings emerging from the study revealed that the latent variable of sustainable competitive advantage was delineated by cost, quality, diversity, and flexibility; and that the latent variable of domestic automobile manufacturers’ production and operations strategies were delineated by Kaizen strategies, enterprise resource planning, punctuality, and supply chain management models. Research findings bore on the significant positive effects of production and operations strategies on Iranian automotive industries sustainable competitive advantage. Manuscript profile

Open Access Article

10 - Investigating The Impact of Human Resources Development on Sustainable Competitive Advantage with The Mediating Role of Organizational Innovation (Study Case: Parsian Gas Refinery Company)
Afshin Zarif Abdoljavad Khalili mokhtar ranjbar

10/jtihr.2023.1996630.1182

This research designed to investigate the impact of human resources development on sustainable competitive advantage with the mediating role of organizational innovation in Parsian Gas Refining Company.This inquiry is an applied-base objective , a correlation-base natur More

This research designed to investigate the impact of human resources development on sustainable competitive advantage with the mediating role of organizational innovation in Parsian Gas Refining Company.This inquiry is an applied-base objective , a correlation-base nature/methodology.The population comprises all the employees of the above organization , the number of them added up to 1206 individuals in 2023.The sample includes 292 subjects based upon Krejcie & Morgan Table (1970) which appointed in proportionate simple random sampling.The data gathering tools have been three standard questionnaires of Banmairuroy et al. (2021). The validity of the research was done by referring to professors and experts. The reliability of this research was checked and confirmed using Cronbach's alpha criterion in SPSS software. SmartPLS3 software was used to analyze the data. The findings show that:The human resources development is posetively and significantly via mediating role of organizational innovation related to sustainable competitive advantage.The human resources development is posetively and significantly related sustainable competitive advantage.The human resources development is directly and significantly related to organizational innovation.The organizational innovation is reversly and significantly related to sustainable competitive advantage. Manuscript profile

Open Access Article

11 - Study of the Impact of Supply Chain Sustainability Dimensions on Sustainable Competitive Advantage with the Mediating Role of Production Flexibility and Strategic Flexibility (Case Study: Dairy Industry of Fars Province)
Shahab Heidari Belgheis Bavarsad Majid Nili Ahmad Abadi Saber Mola Alizade Zavardehi

In today's competitive markets, organizations must possess a high level of adaptability to gain a competitive edge. To explore the impact of a sustainable supply chain on sustainable competitive advantage, this study examined strategic flexibility and flexibility-produc More

In today's competitive markets, organizations must possess a high level of adaptability to gain a competitive edge. To explore the impact of a sustainable supply chain on sustainable competitive advantage, this study examined strategic flexibility and flexibility-productivity as mediating variables. The research focused specifically on the dairy industry in Fars province and involves industry experts from the domestic sector, selected through judgment sampling. Data was collected via a questionnaire, and Structural Equation Modeling (SEM) was employed for analysis. The findings of the study indicated that the economic, environmental, and social dimensions of supply chain sustainability have a significant influence on product flexibility. Additionally, these dimensions have a notable impact on strategic flexibility, except for the social dimension's effect on production flexibility. Furthermore, both production and strategic flexibility positively and significantly contribute to the achievement of sustainable competitive advantage. In conclusion, this research highlighted the importance of a sustainable supply chain in attaining sustainable competitive advantage. The economic, environmental, and social dimensions play a crucial role in enhancing both product and strategic flexibility. By embracing sustainable practices and fostering flexibility in production and strategy, organizations in the dairy industry can maintain a competitive advantage over time. Manuscript profile

Open Access Article

12 - Developing Green Banking Model Based on Innovation Management Components for Sustainable Competitive Advantage
فاطمه حجاران رضا رادفر علی دیواندری داوود فدایی

10.30495/fed.2022.691510

Abstract By promoting a sustainable environment and investing in social responsibility,the banking industry can provide sustainable development and benefit from it. The purpose of this study is to provide a green banking model based on innovation management to gain sus More

Abstract By promoting a sustainable environment and investing in social responsibility,the banking industry can provide sustainable development and benefit from it. The purpose of this study is to provide a green banking model based on innovation management to gain sustainable competitive advantage in this industry. In this research, based on the effective components of  the Green Banking Model (Hajjaran et al.,1397),a green banking model was presented and six standard questionnaires were used to assess the fit of the model and confirm the five-dimensional hypothesis of the research.Using an Adaptive Neuro-Fuzzy Inference System. The analyzes were performed on the data obtained from 310 questionnaires by a random sample from senior managers, middle managers and employees of the innovation,information technology sector of the selected banking industry. After implementing the model, the results show that increasing the component of innovation management will increase the amount of sustainable competitive advantage. Increasing the variable of innovation management as well as increasing green banking has increased the competitive advantage of sustainability. Also, increasing the green bank rules and regulations by increasing the green bank variable has increased the competitive advantage of the bank. Increasing the amount of Green Bank component and mediating senior management's environmental concerns maximizes sustainable competitive advantage and increasing innovation management and increasing environmental concerns of senior management will increase the sustainable competitive advantage. Manuscript profile

Open Access Article

13 - Determining the effective components of achieving sustainable competitive advantage through business intelligence
Hosseainali Rezaeimanesh Ali Rezaeian Alireza Amirkabiri Hamid reza fartokzadeh

The purpose of this study is to determine the components of achieving sustainable competitive advantage through business intelligence. The method of this research is qualitative and the method of data collection is through library studies and interviews among business i More

The purpose of this study is to determine the components of achieving sustainable competitive advantage through business intelligence. The method of this research is qualitative and the method of data collection is through library studies and interviews among business intelligence experts and interview data collection tools are semi-structured and exploratory. The sampling method was purposeful and selected from 14 experts, experts and managers related to the research topic in Tehran Oil Refining Company. Fuzzy clustering method has been used for data analysis. In this paper, the factors and components affecting the achievement of sustainable competitive advantage through business intelligence in the form of a conceptual model of research have been developed. The most important limitation in identifying as many variables as can help in the formation of competitive advantage with respect to business intelligence is the inadequacy of studies conducted in the formation of competitive advantage with respect to business intelligenc Manuscript profile

Open Access Article

14 - Decoding the impact of sustainable customer relationship management on sustainable competitive advantage with the mediating role of perceived relationship quality and moderating role of relational capital
Sina Tayebi Rasool Rezaei

Today, achieving sustainable competitive advantage (SCA) is crucial for life insurance service providers. Sustainable customer relationship management (SCRM) strategy and building quality relationships with customers as companies' assets are deemed suitable ways for gro More

Today, achieving sustainable competitive advantage (SCA) is crucial for life insurance service providers. Sustainable customer relationship management (SCRM) strategy and building quality relationships with customers as companies' assets are deemed suitable ways for growth, advancement, and increasing the value of insurance companies. Based on this premise, this research aims to decode the impact of sustainable customer relationship management (SCRM) on sustainable competitive advantage (SCA) with the mediating role of perceived relationship quality and the moderating role of relational capital in the life insurance industry. This study, due to its practical objective and data collection approach, falls into the category of descriptive-survey research. The statistical population includes representatives, policyholders, and branches of MA insurance company in Tehran. A multi-stage cluster sampling method was employed, and 368 customers were selected as the study sample. Data analysis and hypothesis testing were conducted using SPSS version 26 and SmartPLS version 3 software. The research findings indicate the significant influence of sustainable CRM on perceived relationship quality and sustainable competitive advantage. Perceived relationship quality positively affects sustainable competitive advantage and acts as a mediator between sustainable CRM and sustainable competitive advantage. Relational capital cannot moderate the effect of sustainable CRM on relationship quality; however, it significantly moderates and enhances the impact of sustainable CRM on sustainable competitive advantage. Additionally, the impact of relationship quality on sustainable competitive advantage in the life insurance industry is moderated and strengthened by relational capital. Manuscript profile

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