List of Articles Struggles

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  1 - Determining the Kinds of Dominant Decision Making on Purchasing in Different Kinds of VALS Life Style (Low Resource)
  S. A. A. Afjeh K. Bakhshi Zadeh Borj
  In the market intersection of consumer and producer a number of different factors affect the buying behavior of consumers as well as their decision making on buying the required products. In any given multidimensional society, there exist a variety of environments which More

  In the market intersection of consumer and producer a number of different factors affect the buying behavior of consumers as well as their decision making on buying the required products. In any given multidimensional society, there exist a variety of environments which construct people’s behavior; and determine their actions. Consumer behavior is affected by factors such as: Cultural factors (culture, sub cultures, social orders), Social factors (reference groups, families, impact of  social class over consumers’  behavior), Personal factors ( age, life stages, jobs, economic conditions, life style, personality and personal image), Psychological factor (motivation, perception, learning and attitude).                                               This research aimed at accessing the role of VAL’s psychographic life styles in determining the purchase decision-making of Iranian consumers by surveying Iranian consumer’s VALS psychographic life styles which consists of a set of effective inside and outside factors. In the present  study  the statistical methods- including x2 and Gamma coefficient- have been used to asses  the kind of dominant decision making in VALS life style, which  consists of Makers, Strivers, Believers and Survivors. The finding of the study indicated extended consumers dominant kinds of decision making for Strivers life style and limited decision making for Believers life style. Moreover, there was not a meaningful difference between kinds of life style for Makers and Survivors as they use  four kinds of decision making at  the same time. Manuscript profile
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  2 - Explain the evolution of Islamic Revolution in Isfahan between years (1340- 1347 Solar)
  Seyyed Alireza Abtahi Kimya Kishtiara
  The early sixties, solar, the future development of the area around the Islamic Revolution in Iran, including Isfahan the 1340 to 1347 calendar years confronting the rise of the Pahlavi regime and the opposition, especially religious groups were combined under the leade More

  The early sixties, solar, the future development of the area around the Islamic Revolution in Iran, including Isfahan the 1340 to 1347 calendar years confronting the rise of the Pahlavi regime and the opposition, especially religious groups were combined under the leadership of Imam Khomeini. It should be noted that the 15 June 1342, was a turning point in the campaign. Thus, this paper aims to examine the role of popular struggles in the face of Militant Clergy in response to the question of the revolutionary developments in the years 1340 to 1347, in what way, and what will change? The string is written and it has been tried to date techniques and analytical methods relying on information obtained from documents and historical texts and oral interviews explore the evolution of the people's struggle. The current hypothesis is that the political, cultural, and ideological manner is clearly evident. Looks at the status of the clergy, public or religious seminary; Public campaigns and comprehensive and widely supported by various groups such as teachers, students, traders and merchants was formed. Manuscript profile