• List of Articles Sports fans

      • Open Access Article

        1 - Identifying the antecedents affecting the behavioral intentions of fans of Iran Premier League based on cognitive theory
        ahmad esmaili Nasrollah Mohammadi Farshad Emami
        This research is based on cognitive theory with the aim of identifying the antecedents affecting the behavioral intentions of fans of Iran's premier football leagueThe statistical population of the research was all the fans of football clubs in the Premier League of Ira More
        This research is based on cognitive theory with the aim of identifying the antecedents affecting the behavioral intentions of fans of Iran's premier football leagueThe statistical population of the research was all the fans of football clubs in the Premier League of Iran. The sample size was obtained using Cochran's formula including 384 people and finally 410 questionnaires were statistically analyzed. The questionnaire consisted of two parts: the first part was conducted with the aim of investigating the demographic characteristics of football fans such as age, gender and education level. The second part focused on fans' evaluation of skill performance, environment, and congeniality, passion of other consumers, consumer-to-consumer interaction, and behavioral intentions. To measure the research variables, Ko et al. skill performance questionnaire (2011) with three questions, Fu et al.'s Self-congruence questionnaire (2017) with four items, Ku et al. Ambience questionnaire (2011) with three items, Other consumers’ passion Chen and colleagues (2013) with three items, Consumer to consumer Interaction Kim et al. (2018) with three items and Jang and Namkung (2009) behavioral intentions with three items were used. The final model of the research using partial least squares technique and SmartP software. L. S was validated. The results of the hypothesis test showed that environmental factors, skill factors, interaction with other fans, enthusiasm of other fans and homophobia had the greatest effect on fans' behavioral intentions, respectively. Therefore, knowledge of the mentioned factors provides necessary conditions for managers and organizers of sports competitions for better management of fans. Manuscript profile
      • Open Access Article

        2 - The Effect of Watching Sports Matches on Mental Health with the Moderating Role of Sports Fans (Case study: National football team matches in the 2019 Asian Cup)
        azam khalilpour ali zarei zinat nikaeen hamid sajadi
        AbstractThe purpose of this study was to investigate the effect of happiness in watching sports matches on mental health with the moderating role of sports fans. The present research in terms of applied purpose and research method and  implementation path was quant More
        AbstractThe purpose of this study was to investigate the effect of happiness in watching sports matches on mental health with the moderating role of sports fans. The present research in terms of applied purpose and research method and  implementation path was quantitative. The statistical population of the present study is the people who followed the Asian Cup (2019) matches in the UAE through mass media such as television, radio and the Internet, which were selected by random sampling. In order to estimate the sample size, SPSS Sample Power software was used, considering the maximum independent variables affecting the dependent variable involved in the research regression models and the significant level of 0.05, power above 0.80 and effect volume of 0.05, the sample size was estimated to be 370 people. In order to collect data, the questionnaire of Kim et al. (2018) was used. This questionnaire measures 12 questions, including happiness caused by watching matches (5 questions), mental health (4 questions), and sports fans (3 questions). The effect of happiness on mental health and the role of fan moderator at the level of 5% error was analyzed using confirmatory factor analysis and Smart PLS software version 2.3.6. The results showed that the variable of happiness affects mental health. The results also showed that sports advocacy plays a moderating role between happiness due to watching sports and mental health. Watching sports matches for the fan can be one of the factors that have a positive effect on its mind and health, which is suggested to provide a platform for the matches of popular teams to be broadcast in a better way and live.  Manuscript profile