List of Articles Sports celebrities Open Access Article Abstract Page Full-Text 1 - Interpretive structural modeling of components of athlete Endorsement Kaveh Mirani Farshad Tojari Negar Arazesh 10.30495/kmsj.2023.1987804.1130 Open Access Article Abstract Page Full-Text 2 - The effect of the Perceived value Sports and non-sports products on the Purchase Intention Endorse Congruence kaveh mirani farshad tojari negar arazeshi