List of Articles Specialist physicians

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  1 - Identifying and Prioritizing Personal Branding Indicators of Specialist Physicians using multi-criteria decision-making technique (SWARA)
  Malihe siavoshi Mojgan zarghamifard Mohanna sharifi
  10.30495/jhm.2022.67086.11036
  Introduction: Physicians' personal branding is one of the new areas in the medical-health system that promotes business growth and productivity. In addition, in the field of treatment and health, it also improves public health and public trust in the system. Given the i More

  Introduction: Physicians' personal branding is one of the new areas in the medical-health system that promotes business growth and productivity. In addition, in the field of treatment and health, it also improves public health and public trust in the system. Given the importance of this issue, the present study has taken a step in this direction to identify the effective indicators in creating personal branding of physicians and to prioritize them. Methods: The present study is an applied, descriptive survey. The statistical population of the present study is the specialized physicians of Bandar Abbas city and to collect data, ten specialized physicians have been selected as research experts with the snowballs technique. To analyze the data, the fuzzy Delphi method has been used to identify the effective indicators in creating the personal brand of specialist physicians and the multi-criteria decision making method (SWARA) has been used to gain weight and prioritize these indicators. Results: First, by examining the theoretical foundations of the research, 25 effective indicators for creating a personal brand were identified. Then, according to experts’ opinion answers, among the available indicators, 14 effective indicators in creating a personal brand of specialized physicians were identified. Finally, the identified indicators were confirmed and prioritized using the SWARA technique. According to the results, these indicators along with their average rank (a lower average rank indicates more importance) are experience and expertise (1.8), social responsibilities (2.6), adherence to professional ethics (3.5), credibility (4), reliability (5.1), personality traits (6.6), generosity and generosity (6.7), communication ( 8.3), authenticity (8.5), presence in social media (9.6), attire (11.4), individual performance (11.9), having personal goals (12.30) and having a personal vision (12.70) Conclusion: According to the results, the indicators that have the greatest impact in creating the personal branding of specialist doctors are related to indicators related to professional, social or cultural issues such as expertise, compliance with professional ethics, trust and credibility, social responsibilities, communication and indicators that are related to personal and individual issues such as individual performance, having a vision and personal goals, although they are influential, but have a lower priority. Specialist physicians can be more successful in the field of competition by identifying and strengthening the indicators that influence their brand. Manuscript profile