List of Articles Relationship selling

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  1 - Evaluation of The Relationship Between Customer Loyalty And Relationship Selling in Industrial Markets
  K. Heidarzadeh M. R. Ramezanighomi
  Examines how customers loyalty is influenced by their relationship with the firm at two distinct levels:The specific relationship customers have with their salesperson ; and the overall relationshipcustomers have with the firm . The findings highlight the importance of More

  Examines how customers loyalty is influenced by their relationship with the firm at two distinct levels:The specific relationship customers have with their salesperson ; and the overall relationshipcustomers have with the firm . The findings highlight the importance of strong customer-salespersonrelationships in the development of customers overall evaluations of the supplier firm.Furthermore , both types of relationship were found to impact positively on the probability ofcustomers exhibiting behavioral loyalty. Manuscript profile