Objectives: The purpose of this study was to investigate the effect of individual self-concept (collective versus individualist) and nostalgia on the attitude and intention of recommending and buying consumers of food products.
Method: The present study is an applied r More
Objectives: The purpose of this study was to investigate the effect of individual self-concept (collective versus individualist) and nostalgia on the attitude and intention of recommending and buying consumers of food products.
Method: The present study is an applied research method. Due to the fact that the present situation is analyzed, the method used in this research is an experimental research and a factor design. This research consists of eight variables, two of which are considered as two variables. The statistical population in this study includes consumers who have experience in consuming clean products. A sample of 157 people was tested and two 132 were tested. A questionnaire was used to collect the information and data needed to examine the research hypotheses. Anova and Tiayyodent tests were used for inferential statistics to examine the hypotheses.
Results: Based on the results, all hypotheses were non-evaluative.
Limit: The few studies and studies that can be compared with the research are among the most important limitations of the research.
Managerial outcomes: It is suggested that marketers have two factors of nostalgia and self-concept for selling their products, and in addition to their health, the health and happiness of others, including their families, will be important to them.
Innovation: This research has been conducted in a pilot-based approach that has been dealt with less and has been done in Iran for the first time.
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The scope of moral consumerism transcends cultural boundaries and as a result quality, price, social behavior, innovation and ethical perspectives lead to consumer choice. The effect of ethical perceptions on the purchase intentions with the role of consumer–corpo More
The scope of moral consumerism transcends cultural boundaries and as a result quality, price, social behavior, innovation and ethical perspectives lead to consumer choice. The effect of ethical perceptions on the purchase intentions with the role of consumer–corporate identity and brand trust. Its statistical population includes all customers of Samsung in Tehran, from which 384 people were selected by non-probability sampling method. The data of this study were collected through the questionnaire of Javed et al. (2019). The validity of the questionnaire was confirmed by its visual and content methods and its reliability was confirmed by Cronbach's alpha. SPSS and LISREL software were used in data analysis. The findings showed that ethical perceptions on the intention to buy with the role of consumer identity from the organization and trust in brands are significant. Consumer–corporate identification and brand trust are significant on the purchase intentions. The effect of ethical perception on consumer–corporate identification and brand trust was significantly adjusted by gender, customer age, education and location.
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The purpose of this study is Designing and explaining the behavioral finance model on entrepreneurial E-Marketing. In terms of data collection, this research is in the category of descriptive research in terms of developmental-applied purpose, descriptive-survey type, a More
The purpose of this study is Designing and explaining the behavioral finance model on entrepreneurial E-Marketing. In terms of data collection, this research is in the category of descriptive research in terms of developmental-applied purpose, descriptive-survey type, and cross-sectional in terms of time. The statistical population of this research is the users of social networks (Instagram, WhatsApp, Telegram) based on the unlimited Cochran formula and equal distribution among each community, 163 samples for each community and a total of 489 people have been determined as the research sampling method. The data collection tool was Fick et al.'s questionnaire and Jennifer Aker's questionnaire in order to check the reliability and validity of the research. Data analysis was done through structural equations SEM. The reliability of variable questionnaires was at the optimal level (above 80%). The research results have shown that the model has a good fit. The financial behavioral variable has an effect on entrepreneurial e-marketing and purchase intention, also the dimensions of entrepreneurial marketing, namely celebrity credibility, value creation, personality differentiation, focus on innovation, opportunism and risk management, have an effect on e-marketing and purchase intention. The effect of E-marketing on purchasing intention has also been confirmed based on statistical information and surveys. The above results show that in social networks, paying more and more attention to entrepreneurial marketing and electronic marketing has a direct effect on increasing the desire to purchase.
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This research aim is order to investigate the intention to buy in the insurance industry; considering that in this research the effect of the variables or the causal relations between the variables of the model is sought to be sought, this research is based on the natur More
This research aim is order to investigate the intention to buy in the insurance industry; considering that in this research the effect of the variables or the causal relations between the variables of the model is sought to be sought, this research is based on the nature and method of scientific research. This study is also an applied research on the cognitive purpose, and is based on a quantitative research. The data collection method is library-field. The statistical population of the study consisted of employees and managers of Tehran municipality. According to Morgan's table, the minimum number of samples required to conduct this research is 291 people, which according to the widespread number of questionnaires, 385 questionnaires were collected. To test the hypotheses of this research, a questionnaire of 29 questions was used that contains dimensions of message content, perception, personalization, attitude and intention of purchase. The results of the analysis of variance based on SmartPLS2 software showed that positive behavior toward promotional SMS has a positive effect on purchasing intention. Additionally, the customization of SMS messages on the relationship between the message content of the message and the perception of the ad text of the moderated effect Does
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