List of Articles Product knowledge

• Open Access Article
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  1 - Evaluation of the Effect of Country-of-origin Image, Product Knowledge and Product Involvement on Consumer Purchase Decisions
  K. Heidarzadeh Sh. Khosrozadeh
• Open Access Article
  • Abstract Page
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  2 - Designing and explaining the final purchasing model with the financial risk and investment approach Significance-Performance (IPMA)
  Aliakbar Shahri Mejarshin Alireza Rousta Abdullah Naami
• Open Access Article
  • Abstract Page
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  3 - Evaluation of effect of individual factors include (excitement and self-esteem) and new products’ knowledge on impulse buying behavior
  Mohammad Ali Abdol Vand Kambiz Heydar Zadeh Sara Khalil Hasan Zadeh