List of Articles Product Involvement

• Open Access Article
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  1 - Evaluation of the Effect of Country-of-origin Image, Product Knowledge and Product Involvement on Consumer Purchase Decisions
  K. Heidarzadeh Sh. Khosrozadeh
• Open Access Article
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  2 - Investigating the Impact of Country of Origin on Customer Behavior: Investigation of the Moderating Roles of Product Involvement and Product Familiarity on Product Evaluation and Customer Behavioral Intentions
  F. Najafi B. Kheiri
• Open Access Article
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  3 - Investigation of the Relationship between Product Involvement and Brand Commitment
  M. A. Abdolvand F. Nickfar
• Open Access Article
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  4 - The Influence of Product Involvement on Brand Loyalty
  H. R. Saeidnia S. Jamalinejad