List of Articles Price fairness Open Access Article Abstract Page Full-Text 1 - The Impact of Various Source of Funds (Paying with Company’s Funds Against Personal Funds) on How to Judge the Price Fairness and the Intention of Subsequent Purchases Mahsa Zibaian Shahrzad Chitsaz Hamid Saeedi Open Access Article Abstract Page Full-Text 2 - Evaluating the Effect of Brand Class, Brand Awareness, and Price on Customer Value and Behavorial Intentions K. Heidarzadeh H. Zandehesami S. S. Ghafelehbashi