List of Articles Perceived fit Open Access Article Abstract Page Full-Text 1 - The Effect of Advertising Gifts on Consumer's Overall Evaluation (Case Study: Isfahan Irancell's Consumers) Afshin Mortezazadeh Shahnaz Nayebzadeh Abolfazl Sadeghiyan Open Access Article Abstract Page Full-Text 2 - Effect of Brand Extension Strategy on Brand Image on FMCG and Services Sectors H. Vazifehdust M. Hariri Open Access Article Abstract Page Full-Text 3 - Evaluating the Influence of Consumers' Perceived Corporate Image on Brand Extensions B. Kheiry N. Nobandegani