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        1 - A historical study of the role of marketing system in Iran's social development (contemporary era)
        Adel valizadeh Rashid Ahmadrash Iraj Sai Arsy
        A historical study of the role of marketing system in Iran's social development (contemporary era)AbstractInvestments based on development programs didn’t lead to proper results which caused to turn to new paradigms of stable and internal development patterns whic More
        A historical study of the role of marketing system in Iran's social development (contemporary era)AbstractInvestments based on development programs didn’t lead to proper results which caused to turn to new paradigms of stable and internal development patterns which are so nearer to social justice. To do this, the goal is creation and blending marketing and unmark ting institutions, or in another words, reduction of the failure of marketing and unmark ting systems. In this case, institutions and institution arrangements make potential changes and capacities possible.In this regard, this paper is done based on qualitative method and due to its institutional approach analyzes Iran’s marketing system in new era’s discourses. According to research findings, we can say, in spite of infrastructural developments and Land Reforms Project in Reza shah periods and after that, traditional economical functions were destroyed for the benefits of marketing, yet there are harsh obstacles for developed marketing and closed competitions. New changes in distribution patterns have not even created new outlooks. This is true for both before and after Iran’s revolution.Key words: institutionalizing, collective action, social network relationship, marketing rationality, social development Manuscript profile
      • Open Access Article

        2 - Investigating network relationships in lifestyle with the impact of social participation and cultural capital
        zhila Kalkoohi Moghadam Ehsan Rahmani Khalili Hossein Abolhassan Tanhaei
        Lifestyle is one of the concepts that has been seriously considered by sociologists since the second half of the twentieth century. Every society can show the fruit of its worldview and ideology to others when its lifestyle is formed in accordance with its beliefs and v More
        Lifestyle is one of the concepts that has been seriously considered by sociologists since the second half of the twentieth century. Every society can show the fruit of its worldview and ideology to others when its lifestyle is formed in accordance with its beliefs and values. Accordingly, the purpose of this study was to investigate the relationship between lifestyle networks and the impact of social participation and cultural capital in Iran. Run revenue. The statistical population was all women in Tehran. The data collection tool was a questionnaire and the research method was survey. Sample selection was simple by combining disproportionate and random classification sampling. The sample size was determined based on the Cochran's formula of 360 women from districts 1 and 19 of Tehran. Data analysis was performed using SPSS. Finally, the results of the study confirmed the significance of the effect of network relations on cultural capital, the effect of network relations on social participation, the effect of cultural capital on social participation and the effect of network relations on lifestyle. Manuscript profile
      • Open Access Article

        3 - A Historical Study of the Role of Marketing System in Iran's Social Development (Contemporary Era)
        Adel Valizadeh Rashid Ahmadrash Iraj Saie Arsi
        Investments based on development programs didn’t lead to proper results which caused to turn to new paradigms of stable and internal development patterns which are so nearer to social justice. To do this, the goal is creation and blending marketing and unmark ting More
        Investments based on development programs didn’t lead to proper results which caused to turn to new paradigms of stable and internal development patterns which are so nearer to social justice. To do this, the goal is creation and blending marketing and unmark ting institutions, or in another words, reduction of the failure of marketing and unmark ting systems. In this case, institutions and institution arrangements make potential changes and capacities possible. In this regard, this paper is done based on qualitative method and due to its institutional approach analyzes Iran’s marketing system in new era’s discourses. According to research findings, we can say, in spite of infrastructural developments and Land Reforms Project in Reza shah periods and after that, traditional economical functions were destroyed for the benefits of marketing, yet there are harsh obstacles for developed marketing and closed competitions. New changes in distribution patterns have not even created new outlooks. This is true for both before and after Iran’s revolution. Manuscript profile
      • Open Access Article

        4 - The impact of internet marketing on the export development for Agricultural Products in Food Companies
        Mitra Tavassoli Abdullah Naami
      • Open Access Article

        5 - Good Governance: A Network of Civil Society Interactors
        seyed mehdi Alvani
        Good governance is a newly-introduced concept which has grown as a subject in the field of management and development literature. It has offered precise indices in managerial modification. In this paper, Good governance goes beyond its usual sense which encompasses some More
        Good governance is a newly-introduced concept which has grown as a subject in the field of management and development literature. It has offered precise indices in managerial modification. In this paper, Good governance goes beyond its usual sense which encompasses some characteristics of governments. Here Good governance is considered to derive from mutual relation and interaction between government and non-governmental organizations, private sectors of military organization, influential institutes and groups being linked through media. Therefore, Good governance is a network of interactors (actors) in civil society which bring about improvement and development to the society. Manuscript profile